The award is the highest honor given to a marketing agency headquartered in Florida. Their winning campaign, for the Electric Bus, gained national, regional and local coverage.
“The award itself was for a project done in our own backyard,” said Robertson. The Electric Bus campaign was based locally but gained recognition across the country. The work was done for City of Tallahassee’s StarMetro, a public transportation service.
“We’re humbled to receive the award, we were competing head to head amongst the other firms and agencies that operate in Florida but they’re also executing across the nation,” explained Robertson. “To be recognized for a campaign that exceeded our initial goals was incredible.”
The team who worked on the winning campaign boasts nine FSU alums:
Thomas Derzypolski – BS Fall 2002, Public Relations.
Brittney Metzger(Clerico) – BS Fall 2006, Finance
Raquel Simon-Petley – BA Fall 2000, Public Relations and Theatre
Marisa Smith – BS SP15 candidate, Public Relations and Marketing
Whitney Nunn – BFA Fall 2007, Graphic Design
Amanda(Vanlandingham) Handley – BS 2002, English Education, MS 2004 Elementary Ed
Kelly(Moore) Robertson – BS Fall 2002, Public Relations
Jaclyn LaPointe – BS Fall 2013, Public Relations
Maggie Peterson – BS Fall 2008, Public Relations
The firm’s employment roster confirms one thing: Florida State produces some of the best and brightest.
“At the end of the day, it’s the result of a dynamic team and our creative energy. We’re always pushing the envelope. We don’t get lazy,” shared Robertson. “That’s what’s constantly driving us, it’s put us in a position to succeed, on this award and many others.”
See more of the StarMetro campaign and Bowstern’s acclaimed work here.