Two graduate students from the Integrated Marketing Communications program at Florida State University received the Top Paper Award at an international Hispanic media and marketing conference in Los Angeles last month.
The students, Maria Fernanda Bayona and Xiang Tang, presented their research on Hispanic and Asian coffee consumption in the U.S. at the sixth annual Hispanic/Latino Media & Marketing International Conference at California State University in Fullerton. The two were among a group of 15 students from the Center for Hispanic Marketing Communication at FSU, some of which also presented research.
“I am honored to have had the opportunity to present my year-long research along with Xiang at this international conference, especially since the presence of Hispanics and Asians keeps growing in the U.S.,” Bayona said. “But most of all, I am thankful to have had the opportunity through the Center for Hispanic Marketing Communication to explore and compare different segments of growing consumers”.
Bayona’s research was part of her capstone project to graduate with her Master’s in Integrated Marketing Communication and a certificate in Multicultural Marketing. The certificate program offered through the School of Communication allows students and professionals to take a focused curriculum in project management and/or multicultural marketing.
Since its inception in 2004, The Center for Hispanic Marketing Communication has been a pioneering academic program bringing together students and professionals to further the field of Hispanic marketing and advertising in the U.S. Under the leadership of Dr. Sindy Chapa, the program, faculty and students have worked tirelessly to conduct ground-breaking research and serve as an innovative resource for the Hispanic marketing industry.