The Center for Hispanic Marketing Communication at Florida State University (FSU)’s School of Communication is hosting “Puntos de Vista,” or “Points of View”, an international Spanish-language documentary festival. Communication, media production and film-making undergraduate students/faculty in colleges and universities across the U.S., Latin America, the Caribbean and the Iberian Peninsula are invited to participate. Submitted video entries are …
CONTINUE READINGTag: Felipe Korzenny
Center for Hispanic Marketing Communication International Spanish-language film festival's entries due by Dec. 13
Center for Hispanic Marketing Communication hosts annual advisory board events
The Center for Hispanic Marketing Communication (HMC) at the Florida State University College of Communication & Information (FSU CCI) is the first of its kind in the United States devoted to educating students and professionals in the field of Hispanic marketing and advertising. Faculty and students working with the Center are conducting ground-breaking research and serving as …
CONTINUE READINGKorzenny quoted in Marketplace Business about how companies are profiting from the U.S. Hispanic market
Dr. Felipe Korzenny, professor in the Florida State University (FSU) School of Communication and director of the FSU Center for Hispanic Marketing Communication, was interviewed and quoted in an article by Marketplace Business about critical adjustments retailers and businesses are making in their advertisements to appeal more to U.S. Hispanic audiences. Korzenny, along with other Hispanic marketing …
CONTINUE READINGKorzenny quoted in NBC Latino about how Hispanic females are influencing what products you will be buying
Dr. Felipe Korzenny, professor in the Florida State University (FSU) School of Communication and director of the FSU Center for Hispanic Marketing Communication, was quoted in an article published by NBC Latino about how Hispanic women are increasingly influencing products that are purchased. “U.S. Latinas can do more on their own than ever before, and …
CONTINUE READINGCOMM Professor Korzenny quoted in Sun Sentinel about the role of U.S. Hispanic voters
In an article by the Sun Sentinel on the role of Hispanic voters in the U.S., Dr. Felipe Korzenny, director of the FSU Center for Hispanic Marketing Communication, was quoted on the subject. He mentions, “It’s a no brainer for both parties to try to be attractive to Latinos and Hispanics because they have shown …
CONTINUE READINGKorzenny quoted in Fox News Latino about increasing mobile use among Hispanics
Dr. Felipe Korzenny, director of the FSU Center for Hispanic Marketing Communication, was interviewed by Fox News Latino about the reasons behind the increasing mobile technology use among U.S. Hispanics. He also mentions how research conducted here at Florida State University supports findings that minorities including “Hispanics, Asians, and Blacks all use cell phones about twice …
CONTINUE READINGKorzenny’s blog post cited regarding Hispanic use of mobile technology
A blog post written by Dr. Felipe Korzenny, director of the Florida State University (FSU) Center for Hispanic Marketing Communication, was cited by social media marketer, Joe Kutchera, regarding reasons behind the increasing mobile technology use among Hispanics. Joe Kutchera’s blog post was published on January 16, 2013 and can be found online at: joekutchera.com/2013-the-year-of-mobile-for-u-s-hispanics/ …
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