Header image for Advertising student Andrew Greenberg interns at Bravo TV

Advertising student Andrew Greenberg interns at Bravo TV

image1Embracing the heat and bustle of summertime in Manhattan, Andrew Greenberg starts his morning in Rockefeller Plaza, dodging tourists, taxis and other locals trying to get to their destination. He maneuvers his way around with a tenacious spirit, and arrives at Bravo TV to take on the diverse responsibilities of a Marketing Intern for the day. This isn’t Andrew’s first gig at an internship—the Orlando, Florida native has had all-around experience in the Communications field for nearly six years, since high school.

“As an avid fan but an even bigger lover of Bravo’s business strategy, I knew it was where I wanted to spend my summer,” Andrew said.

Before attending Florida State in 2012, Andrew interned after high school dismissal at a public relations firm in Orlando, and was exposed to many aspects of communication: social media, branding, e-mail marketing, ad placement and web design. His knowledge of the industry and punctuality landed him another PR internship shortly after starting college. Andrew was able to up the ante and contact business professionals for product distribution in markets and create marketing collateral for trade shows.

Making an immediate impact on campus, Andrew became involved with the FSU television network, FSU Ad Club, V88.9 Radio, the Center for Leadership and Social Change, PeaceJam: Southeast, Hillel at FSU and University Housing as a Resident Assistant for two years.

Greenberg on set of “Watch What Happens Live”

After his freshman year of college, he secured another internship as an Advertising/Marketing Intern at Chatter Buzz Media. In the summer of 2014, after spending six weeks in Florence with FSU International Programs, Andrew was hired full-time at Chatter Buzz for the remainder of the summer as a Marketing Coordinator. He developed a  sales video for the release of a new product, implemented a 3-speaker digital marketing panel for company executives, coded websites, and assisted in the internship process with Head of Operations to hire 5 new interns.

In the middle of Spring 2014,  Andrew earned a spot in the School of Communication‘s limited-access Advertising program. Shortly after, he earned an internship at The Zimmerman Agency, which lead to a part-time position as a Junior Content Coordinator. He worked with global brands such as Wonder Bread, Pilot Pen and Club Med. The future was looking brighter and busier than ever.

Still, Andrew had his sights set on his ultimate goal: marketing a television juggernaut.

 “I’m fascinated with how consumers interact with television in the ever-evolving digital landscape. Individuals connect with each other around things they care about. I love the idea of how compelling content that entertains is a key force in that connection,” he explains.

His entry at Bravo was supported by the close bond of an NBC Programming Executive that spoke at a class lecture last year.

“I kept in touch with her for almost a year…she connected me with the great team at NBCUniversal Campus 2 Careers and the rest is a dream come true,” Andrew said.

Andrew currently works in two departments of Marketing at Bravo: consumer and trade. The consumer side is focused on ensuring Bravo is a must-watch platform for TV viewers with innovative marketing programs. The trade side markets the network to media buyers, advertisers, and affiliates (cable/satellite providers) to create revenue for the company.

“I support two supervisors in developing marketing strategy, planning premiere events and executing innovative sales stunts. I also work with our media agencies and keep an eye on what the competition is doing,” he explains.

Set to graduate in 2016, Andrew has his sights set on expanding his experience and personal network. He hopes to earn a position working for a television network, an industry he has been passionate about for his entire life.

His advice to incoming freshmen is simple, yet significant. “Remember that being yourself is simply enough. Also, there are more food options other than just Suwannee Dining Hall.”

Learn more about the Advertising program here and view Andrew’s LinkedIn here.