FPRA Student Chapter to host its first-ever virtual networking workshop

This article was written by Abigail Ellis, a senior public relations student and School of Communication Director’s Ambassador.

On November 12 and 13, due to COVID-19, the Florida Public Relations Association Student Capital Chapter (FPRA), one of the School of Communication’s student organizations, will host its first-ever virtual seminar. 

The student chapter affiliated with Florida’s general FPRA, the oldest public relations organization in the United States, traditionally hosts two networking trips per year to offer its members the possibility to meet professionals and learn about their craft. In Fall 2019, the FPRA student chapter travelled to New York City.  

“FPRA has really been a great vehicle for me to discover what I want to do,” said FPRA Student Capital Chapter Vice President Clair Bower. This year’s virtual seminar is a great opportunity for students and upcoming graduates to discover their niche in the PR industry. 

 This Fall, the networking opportunity will feature in-house communication and various PR agencies. Each company will speak for about an hour and will share information on their respective company’s clients, cultures, internship and job opportunities and anecdotal stories. 

The line-up confirmed for this first-ever virtual event includes WMA Agency (a worldwide entertainment PR agency), Hinge (a B2B marketing agency), the PR team from Northface, the Communications team from Rack Room ShoesBig Noise PR (a PR agency specializing in media and entertainment) and Havas Formula (a PR agency specializing in brand management). 

Bower says the change to a virtual format will benefit students. Due to the virtual format, students will speak with agencies and organizations in multiple cities, rather than in one location.  

This year’s seminar is also open to all, and not just FPRA student members as is customary. “Providing a greater opportunity for more people to be involved was important to us, especially given the circumstances of this semester,” says Bower.  

The seminar will run from 10 a.m. – 4 p.m. on Thursday, November 12 and 12:15 p.m. – 3:15 p.m. on Friday, November 13, with breaks throughout the day. The FPRA Student Capital Chapter will allow students to attend the seminar partially, if needed as well. The cost to attend the seminar is $5 per student. Anyone interested in participating in this seminar should RSVP using this link to attend the event.  

To learn more about the FPRA Student Capital Chapter, visit https://fprastudent.wixsite.com/capitalchapter or check out their social media channels, @FPRAstudentcapchap on Instagram, FPRA Student Capital Chapter on Facebook and @FPRAstudentcap on Twitter.