The 2009 edition of Hispanic Fact Pack, Annual Guide to Hispanic Marketing and Media, featured two charts created from research by the Center for Hispanic Marketing Communication, an affiliate of the School of Communication.

The Fact Pack, a supplement to Advertising Age magazine, explained that the “U.S. Hispanic market eked out 1.9% growth in 2008 to $4 billion in measured media as U.S. ad spending in general fell by 4.1%.”

One of the charts, “Hispanic Social Networking Site Usage,” detailed the percentage of Hispanics who visit a social networking site regularly. The othe, “Hispanic Electronic Media Usage,” detailed the average number of hours Hispanics spend weekly using various forms of electronic media, including cell phones, computers and mobile devices.

The Center for Hispanic Marketing Communication was founded and is directed by Felipe Korzenny, Ph.D., a professor in the School of Communication.

Read the complete report at Hispanic Fact Pack.