Communication and Marketing Manager, Sno-Isle Libraries, Marysville Service Center, Marysville, WA
Starting Pay: $6,376.93-$8,765.47 Monthly
This position will remain open until sufficient qualified applicants are received. Initial screening began November 1, 2013. Sno-Isle Libraries is looking for a Communications and Marketing Manager to serve as the communications and marketing content strategist responsible for the Library District’s publications and content systems, manage the strategy, develop and execute an editorial calendar for internal and external communications, perform marketing, audience engagement, and online services and products across all media channels and formats. The position will lead efforts for alignment of communication with Library District’s objectives and provide management focus on the virtual experience of our customers, visitors, staff, and stakeholders with the objective of ensuring an effective array of online information, services and products.
Typical Duties: Manage communications, marketing, events, and public relations activities to expand and promote awareness of the Library District and its services. Manage all media channels and formats, including online communications and social media properties through development and implementation of editorial calendar. Develop a content marketing strategy based on user needs, stakeholder objectives and Library District’s priorities to ensure the online services and products are focused on the customer’s virtual experience. Provide effective staff direction and supervision to ensure quality communication and marketing content, products, and services for the Library District. This includes such actions as: interviewing, selecting, and training staff; scheduling and assigning tasks and services to assure optimum service levels and uses of staff skills and abilities; coaching staff and arranging for or giving continuing training to enhance their capabilities and to enhance quality of service; applying Library District personnel policies and procedures to such matters as granting and scheduling leave, resolving grievances and discipline matters; evaluating staff performance and providing useful and helpful communication to staff on their performance; and promoting and terminating assigned staff members. Assure the fiscal soundness of the operation of the marketing and communication unit, including developing annual budgets, monitoring and reporting expenditures compared to budget and initiating needed corrective action. Develop and manage the production of Library District communication and promotional materials, including online content, newsletters, e-communications, annual reports, brochures, flyers, news releases, event programs and publications; review and edit existing promotional materials for marketing effectiveness, cross-promotional implications and adherence to brand guidelines. Work with library staff to measure the effectiveness of marketing efforts for use of Library District resources, programs and services; ensure brand consistency across project deliverables, digital and print; provide support for communication and marketing efforts. Develop and implement communications and information-sharing strategy. Act in the absence of the Communication Director.
Qualified individuals are required to be able to: speak, write and understand English clearly and concisely; supervise and oversee the work of others in a manner that enhances their performance and assures quality service; administer budgets and fiscal assets; work cooperatively and have favorable interpersonal relations with public and co-workers.
Minimum Qualifications: These skills and abilities typically are acquired through a combination of experience and training including a Bachelor degree in Communications, Marketing, Public Relations, or related field and five years of experience in media, communications and marketing, online communications, corporate or non-profit communications environment, including three years of supervisory experience, or any combination of education and experience which would provide the required knowledge and skills. A digital portfolio of work samples, including previous communications, marketing or online work will be requested if invited to interview.
To apply: A Sno-Isle application is required for each position applied for and must be submitted by 5:00 p.m. PT on the closing date. Applications and employment information available online http://www.sno-isle.org. Sno-Isle Libraries, Marysville Service Center – 7312 35th Ave. NE, Marysville, WA 98271-7417. Phone (360)651-7000, (425)339-1711. Fax (360)651-7151. Job Line (360)651-7040. TTY 1(800)647-3753