Exempt/Non-Exempt: Exempt
Employment Type: Full-Time
Location: Sarasota (Corporate)
Department: Marketing
Description:
Reporting to the Director of Communications, the Communications Specialist will support the development and execution of all marketing, social media and public relations programs. The successful candidate for this position will have a proven track record of protecting and promoting a brand; the ability to develop and implement social media and public relations initiatives; monitor and respond to all company web activity including competitive activity; and reporting initiative results to management.
Duties:
Work with the Director of Communications and Communications Manager to assist with the strategic plan, help develop and execute aspects of marketing, social media and public relations programs for Boar’s Head.
Assist Communications Manager with coordinating all social media and public relations initiatives with the respective outside agencies, including preparing creative briefs, conducting status meetings, executing all initiative details, and tracking results.
Assist Communications Manager in maintaining current social media and public relations budget in cooperation with finance department.
Monitor all Boar’s Head social media activity on the web on a daily basis in conjunction with the social media agency, and post responses with direction from the Communications Manager and Director of Communications.
Monitor all Boar’s Head social media activity on the web on a daily basis to ensure that all social media guidelines and policies are being adhered to by all internal and external stakeholders – Employees, Distributors, etc.
Assist Communications Manager, Creative Services Production Supervisor, and Haberdashery Manager with the research of new Hab items to support advertising, social media and public relations initiatives.
Assist Communications Manager and internal and external website designers with the maintenance all Boar’s Head content on boarshead.com, social media sites, microsites, and Retail Partners’ websites that support marketing and advertising initiatives.
Support Product Marketing Managers in the writing and distribution of all product announcements.
Monitor the status of all trademarks owned by the Frank Brunckhorst Co., LLC in relation to all advertising, marketing social media, and public relations initiatives.
Manage the execution of the Intellectual Property Policy by monitoring and approving submissions by Boar’s Head Distributors and internal disciplines.
With the Communications Manager, work closely with the Sales team to communicate all social media and public relations initiatives to Distributors and Retail Partners.
Visit retail accounts and work with Distributors and Brand Managers as directed, to assist with execution of marketing initiatives in the field.
Assist with preparation of presentations and reports for all Monday Morning Meetings, Marketing & Advertising Meetings, & Sales Meetings.
Develop and maintain a reference library of Boar’s Head advertising, social media and public relations efforts over the years, and current competitive advertising and marketing materials.
Attend a minimum of one marketing training session per year to enhance marketing knowledge and skills in your area of responsibility.
Use knowledge, ability and experience to perform creatively.
Qualifications:
B.S. degree or equivalent
5-7 years prior work related
Experience in all Microsoft applications Experience with all social media networking sites
Excellent verbal and written communication skills Ability to work with all levels of personnel
Must be able to work under pressure under tight deadlines.
Must be organized and an effective communicator