Dr. Felipe Korzenny, director of the FSU Center for Hispanic Marketing Communication, was interviewed by Fox News Latino about the reasons behind the increasing mobile technology use among U.S. Hispanics. He also mentions how research conducted here at Florida State University supports findings that minorities including “Hispanics, Asians, and Blacks all use cell phones about twice …
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Korzenny quoted in Fox News Latino about increasing mobile use among Hispanics
Korzennys publish 2nd edition of 'Hispanic Marketing'
Drs. Felipe and Betty Ann Korzenny have published the second edition of their textbook, ‘Hispanic Marketing, Connecting with the New Latino Consumer’. “We decided to work on a new revised and much expanded edition of our ‘Hispanic Marketing’ book because the landscape of marketing and that of the U.S. Latinos has changed dramatically over the …
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