Michael Goldberg is a talented man. Well versed in strategic direction, advertising and creative solutions – he’s been in high demand.

Until recently, he has been Partner of Deutsch Inc. and Senior Partner/Global CMO at Porter Novelli, both in New York City.  This month, he returns to Florida as CEO of Zimmerman, one of the largest agencies in the country.

All great men must start somewhere and for Goldberg, that start was Florida State University. He graduated in 1988 with a BS in Advertising/Communications & Psychology.

Goldberg is back with a mission.  That is, to make Zimmerman “the best retail agency on the planet.” Taking the leadership role is a large responsibility, as the agency has over $3 billion in billings, about 1,000 people and offices throughout the country. “I’m thrilled to lead an agency that has an equal amount of scale and still untapped potential. It is a truly rare combination, actually.”

While he’s a businessman by day, he’s also a family man. He and his wife’s strong careers (she is the CEO of South Florida PR Firm O’Connell&Goldberg) inspire their three daughters, one who is interested in leading trends and the other interested in leading religious congregations, Goldberg says he can see the similarity in both.  The youngest still has more time to decide.

Back in the sunshine state, Goldberg is committed to playing a larger role of mentorship with FSU students and alumni.