FSU’s Leading Hispanic & Multicultural Marketing Program Marks Two Decades of Excellence in Education, Research, and Marketing Impact
TALLAHASSEE, FL – The Center for Hispanic Marketing Communication (CHMC) at Florida State University (FSU) celebrated its 20th anniversary with a captivating gala on October 11, 2024, held at the beautiful FSU Alumni Center. This special event marked two decades of groundbreaking work in the field of Hispanic and multicultural marketing.
The gala featured live music from talented performers, including the FSU Mariachi, the Heartwood Court band, and the Latin Soul Orchestra. Attendees enjoyed exquisite dining options and had the chance to participate in a silent auction. The event brought together students, alumni, Advisory Board members, faculty, and notable guests, including FSU President Richard McCullough and First Lady Dr. Jai Vartikar.
“Each of you exemplifies excellence, cultural pride, and leadership. We are truly honored to celebrate your achievements tonight,” said President McCollough as he finished his welcome remarks.
During the evening, the Center acknowledged individuals who have made significant contributions to the Hispanic community. Among the honorees were Timbalero Tito Puente Jr., actor Carlos Carrasco, sports commentator Enrique “El Perro” Bermudez, and FSU alumna Vivian De las Cuevas-Diaz, who is the first Latina to be appointed to the Florida State University Board of Trustees. Additionally, pioneers of the Advisory Board were recognized for their outstanding contributions, including Rochelle Newman-Carrasco, Joe Zubi, and Adrien Lanusse. Other Advisory Board Chairs, including Juan José, Nuñez, Yvette Martinez-Wilson, and Leif Roll, were also highlighted for their efforts.
FSU Provost James Clark added, “We are delighted to be able to recognize individuals of Hispanic heritage whose actions and dedication have made a meaningful impact in supporting, improving, and advocating for the lives of others.”
Sponsors play a crucial role in the program, as their support enables the growth and expansion of the Center. Some of the featured companies that contributed to the success of the Gala include Meta, Omnicom Media Group (OMG), State Farm, JCOR Contractors, Marinela, Don Melchor, and the Celia Cruz Foundation. The funds raised through donations during the Gala will be used to support CHMC’s programs, activities, and scholarships. Ongoing support from sponsors is essential for ensuring the stability and potential of the Center.
Dr. Sindy Chapa, Director of CHMC, said, “It was a great honor to have the President, members of the Advisory Board, awardees, students, and faculty join us for such a special festivity; it was truly an honor to see the FSU community join together to celebrating our 20 years of service.”
About the Center for Hispanic Marketing Communication
Founded in 2004 by Dr. Felipe Korzenny, the CHMC is the first program in the United States dedicated to teaching students about research within the Hispanic market. Over the last 20 years, the CHMC has grown into a nationally recognized program that remains devoted to acknowledging the influence and importance of U.S. Hispanic marketing and advertising.
Media Contact:
Melany Sarcevic
Public Relations Intern
Center for Hispanic Marketing Communications
Florida State University
Email: sarcevicmelany@gmail.com
