Students Attend Culture Marketing Council Annual Summit

Five students from FSU’s Center for Hispanic Marketing Communication (HMC) attended the Cultural Marketing Council (CMC) Annual Summit this June. Jennifer Gordillo, Jessica Juachon, Meng Tian, Ailin Xia, and Wenzhe Yan traveled to the annual event that took place in Dallas, Texas, for three days of immersion in the multicultural marketing industry. Culture-driven marketing was […] »

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Lee and Bravo Publish on Advocacy Advertising

Over the past several years, millennials have started to become more politically active than ever. With this rise in activism, many brands have turned to methods of advocacy advertising. To explore this idea further, Dr. Jaejin Lee and graduate student Olivia Bravo recently published a paper titled “The mediating effects of message agreement on millennials’ […] »

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Denishia Sword: Comm Alumna and Bureau Chief at Florida Department of Financial Services

Denishia Sword graduated with her bachelor’s in Communication in 2007 then went on to receive her master’s in Integrated Marketing Management and Communication in 2008. She is now the Chief of Education, Advocacy and Research at the Florida Department of Financial Services. Since receiving her degrees, Sword has immersed herself in public service and community […] »

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Best & Brightest Awarded at CCI Honors Recognition Ceremony

FSU’s College of Communication and Information (CCI) honored over 75 exceptional students, faculty, community partners, student organizations, and alumni at the College’s annual Honors Recognition Ceremony and Reception on Friday, April 5, 2019. Family and friends of CCI community members traveled from near and far to gather in Miller Hall for a presentation of awards. […] »

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Will Wilson: CCI Alumnus Making Waves in Restaurant Tech Industry

William R. Wilson V (’07, M.S. Marketing Communications) is the founder and CEO of the Captiveyes Group and acting President of Bloom Intelligence in St. Petersburg, Florida, and Captiveyes Advertising in Tallahassee, Florida. Bloom Intelligence provides an enterprise WiFi marketing & customer intelligence hub to help multi-unit restaurateurs and retailers measure customer behavior at their […] »

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Sindy Chapa Publishes & Presents Work on Hispanic Marketing

Dr. Sindy Chapa, an assistant professor at the FSU School of Communication, recently presented her work at the Hispanic/Latino Media & Marketing (HLMM) conference. The work Chapa presented at HLMM is a chapter of the recently published book, Latinx Voices: Hispanics in the Media in the U.S. Her chapter provides a general overview of the Hispanic […] »

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Eleven Students Selected for Prestigious MAIP Internship Program

The American Association of Advertising Agencies (4As) selected eleven students from FSU’s School of Communication and from FSU’s School of Information for a one-of-a-kind experience this summer through their Multicultural Advertising Internship Program (MAIP). The Program works with advertising agencies across the country to place selected diverse applicants in open internship positions. With a mission “to […] »

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