Media Communication Studies student Zachary Staubitz transformed his passion for marketing into a platform for sharing the latest trends through his publication, Market Industry News. As he prepares to graduate from Florida State University (FSU), Staubitz wants more than just a traditional résumé to demonstrate his skills. He recently launched Market Industry News, a weekly publication that highlights the latest trends, campaigns, and developments shaping the marketing and communications industry.
The idea began as an initiative within Social Sphere, an FSU student organization focused on social media and marketing. Staubitz created Market Industry News to inform his audience about industry developments, and it quickly evolved into a weekly publication featuring curated headlines, campaign updates, and social media trends.
Each week, he curates news from industry publications, including Social Media Today and Marketing Dive, selecting headlines he believes will resonate with his audience.
“I basically look on Instagram, either at @gradgirlmarketing or another account, and then I take that, credit the source, and put it into my own personal branding,” Staubitz says. “It’s basically a publication that gives you all the latest things that are going on in today’s industry.”
While Market Industry News gave him a space to experiment creatively, his coursework provided the foundation for those skills.
In his Social Media Campaigns course, Staubitz and his classmates developed a three-week digital wellness campaign called Don’t Be Doomed, giving him experience in brand guidelines, campaign planning, and short-form video production.
“What I learned is how to create a brand, brand guidelines, and how to build a cohesive Instagram profile or TikTok profile. It was quite interesting.”
Creating Market Industry News has strengthened his organizational, research, and content production skills while helping establish consistency across his professional presence online.
“I completed the graphic in around two hours and decided to launch it. It blew up,” he said.
As he prepares to begin his career after graduating, Staubitz hopes the publication demonstrates the initiative, creativity, and workflow skills employers seek, particularly in the nonprofit communications sector.
“I want to go into nonprofit communications,” he said. “I like the mission and value. When you increase engagement in the nonprofit industry, that’s a big thing.”
Looking ahead, Staubitz plans to continue evolving Market Industry News by experimenting with new editorial layouts and visual styles while staying on top of the latest developments in marketing and communications.
Read Market Industry News here: http://linkedin.com/in/zacharystaubitz/