Alumna Moriah McLaughlin Accepts Position as Associate Negotiator at Mindshare

Moriah McLaughlin headshotMoriah McLaughlin (B.A. ’15) only graduated last year, but she has already found a plethora of success in the communication field. She packed up her bags immediately after graduating and moved to New York City to work as an account executive at Yelp. Last December, she moved on to a new position working as an associate negotiator at Mindshare. No matter where her career takes her, her degree from Florida State has proven to be helpful.

McLaughlin shares, “Our incredible alumni network has been such a crucial tool in helping me along the way. Once a Nole, always a Nole.”

McLaughlin works on the national broadcast team at Mindshare purchasing national commercial spots for General Mills. Because General Mills is a new client for Mindshare, there is always something new and exciting to keep McLaughlin on her toes – and that’s perfect for her. Problem-solving and working with the many moving parts that are involved in the behind-the-scenes of getting a commercial to air can be difficult, but it’s also McLaughlin’s favorite part about her job.

She says, “Each and every day there is a new challenge to face in order to make sure our campaigns run correctly. It can feel like a giant puzzle. It’s not always easy, but I get a lot of gratification from ironing out the kinks and making sure everything goes to air smoothly.”

During her time at Florida State, McLaughlin was heavily involved with Union Productions and Club Downunder (UP/CDU). Starting off as a volunteer, she moved on to be a PR assistant and eventually ascended to the role of operations manager. The time that she spent there helped develop her leadership, organizational and communication skills, all while fostering and encouraging a love for music and performance. She believes that her involvement there was without a doubt the most enriching and rewarding experience that she had at Florida State.

McLaughlin explains, “UP/CDU is such an amazing, unique opportunity in that the students of FSU have to be a part of a real, functioning live music and performing arts venue. The students and staff behind UP/CDU are some of the most genuine and dedicated human beings I have had the pleasure of working with.”

When she’s not busy working behind the scenes of getting commercials to television, McLaughlin enjoys exploring different shops and restaurants around her neighborhood. She especially loves searching for the best bowl of pasta that she can find, as well as checking out various music venues around the city. Five years from now, she sees herself holding a leadership role in the media or television agency where she can set a positive example for those around her.

To learn more about the Communication programs offered at Florida State, follow this link.