Kelly Lafferman (BS, Communication, 1992), a marketing, branding and communications executive in Central Florida, recently joined WebSolvers, a digital design and development firm as Principal of Strategy and Development.

In this role, Lafferman will build a marketing, branding and communications practice area that enables WebSolvers to provide more strategic services toclients. Lafferman brings nearly two decades of experience to the company.

“Kelly’s addition to our team now enables WebSolvers to provide both the strategy and the implementation that clients need to compete in a marketplace that’s constantly changing,” said said Matt Certo, president of WebSolvers.

“It has become abundantly clear that our clients want and need the various elements of their marketing mix to converge on a digital platform,” Lafferman said. “WebSolvers has the expertise to do just that, and I’m delighted to have the opportunity to help the organization grow not only our business, but the business of our customers as well.”

Most recently, Lafferman served as the vice president of marketing for TavistockGroup, where she provided strategic oversight of marketing efforts and directed internal agency operations.

Prior to joining Tavistock, Lafferman served as the vice president of brand management for CNL Financial Group Inc. In this position, she developed, implemented and enforced company-wide brand strategies.

From 1996 to 2001, Lafferman worked for RDV Sports in a variety of marketing and business operations roles for the Orlando Magic, Orlando Solar Bears, Orlando Miracle and RDV Sportsplex.