CCI Faculty presents at AEJMC

Screen Shot 2014-08-18 at 3.35.18 PMMembers of the School of Communication presented at the Association for Education in Journalism and Mass Communication (AEJMC) in Montreal, Canada on August 6-9. Attendees include Dr. Laura Arpan, Director of Communication Dr. Gary Heald, Dr. Patrick Merle, and doctoral students Young Sun Lee & Zihan Wang. They were among 2,383 attendees split amongst 370 sessions.


  • Integrating Self-Affirmation into Health-Risk Management
    Dr. Laura Arpan, Doctoral students Young Sun Lee and Zihan Wang.
    – The study examined strategy for increasing college students’ acceptance of health risk information.
  • “Predicting employee responses to energy-saving intervention and to moral vs. descriptive norms framing of educational messages”
    Dr. Laura Arpan, Prabir Boorah and Rahul Subramany, both from University of Florida.
    – The study looked at how university employees responded to different messages about why it’s important to conserve energy in the workplace.
  • “Filner and Ford, a tale of two mayors: A case of sex, drugs and scandal”
    Dr. Patrick Merle and Nicole Lee of Texas Tech University.
    – The study evaluated two mayors who faced public crisis for human error, illicit drug use and sexual misconduct and the response strategies used by each political figure.
  • “The Role of Mass Media Related Risk Factors in Predicting Adolescents’ Risky Sexual Behaviors”
    Dr. Gary Heald and Madhurima Sarkar, The Research Institute at Nationwide Children’s Hospital
    – The study examines the utility of mass media-related risk factors in predicting adolescents’ sexual behaviors.
  • “Antitrust Exemptions, Football, and an (anti)Competitive Marketplace: An Analysis of the Future of the Relationships between NFL Sunday TIcket and DirecTV” 
    Doctoral students Lauren Anderson and Erin Looney

The conference is an excellent opportunity for faculty to present their research, with 910 papers presented over the course of the conference. Doctoral students Anderson and Looney were awarded Best Poster in Law and Policy.

“The AEJMC annual conference represents a valuable opportunity to hear about the latest research in my fields of interest, political communication and public relations. It also allows me to stay in touch with the theoretical and methodological discussions pertinent to the media effects scholarship. I eventually also enjoy these events because of the opportunities for future collaborations and exchange of ideas. As far as I am concerned, it is a must in my academic calendar,” said Patrick Merle. He also serves as the Teaching Chair for the Communication Theory and Method division for the 2014-2015 year.

The AEJMC Conference will be held in San Francisco next year.