Dr. Sindy Chapa joins Center for Hispanic Marketing Comm. as Associate Director and Assistant Professor

Dr. Sindy Chapa
Dr. Sindy Chapa

Dr. Sindy Chapa recently joined the FSU School of Communication as an Assistant Professor.  She is also serving as the Associate Director for the School’s Center for Hispanic Marketing Communication (HMC).

With over 10 years of teaching experience, Chapa has taught marketing courses in the U.S., Mexico and Chile.  Previously she worked as an Assistant Professor and Associate Director of the Center for the Study of Latino Media & Markets at The School of Journalism & Mass Communication at Texas State University (TSU) since 2008.

While at TSU, Chapa served as organizing committee co-chair for two Assessing The State of Spanish-Language & Latino-Oriented Media International Conferences.  Global scholars from universities in Barcelona, Colombia, Mexico and Puerto Rico as well as the U.S. gather annually to present their research work, findings, and theories.  The conference typically covers topics about marketing communication, telecommunication policies, media adoption and culture, among others.

Chapa has been published in academic journals such as the Journal of Advertising Research, the Journal of International Advertising, and the Journal of Spanish Language Media.  Her line of research focuses on measuring the effectiveness of different types of Hispanic marketing forms and executions.

At FSU, Chapa plans to continue her research, which focuses on the effect of advertising strategies on Latino consumers.  She will be teaching Hispanic Marketing Communication in the fall semester.

Dr. Felipe Korzenny, Communication Professor and founding Director of the FSU Center for HMC, remarked, We are privileged to have Dr. Chapa join the School and the Center for HMC.  Her past experience and her energy and enthusiasm will make a huge difference in propelling the Center forward towards growth and creative research.”

Chapa’s teaching philosophy “starts from the belief that students are important, that they deserve the respect that we professors expect from them.”  She says, “I believe that the most important role I have as a teacher is that of a guide and that is what I intend to be.  I want to strive to educate students to read critically, to reason logically, and to write clearly.  Students learn best by doing and I encourage that they develop professional expertise to be prepared for the real world.”

Chapa earned a Ph.D. in International Business from University of Texas-Pan American, M.B.A. from the University of St. Thomas in Texas and a B.A. in Mass Media Communications with a minor in television and art design from Valle Del Bravo University in Mexico.