Emeritus director and founder of the Center for Hispanic Marketing Communication (the Center) Felipe Korzenny, Ph.D. will receive an award and induction into the Association of Hispanic Advertising Agencies (AHAA) Hall of Fame at the organization’s annual Chicago conference in June. Dr. Korzenny, along with current director of the Center, Dr. Sindy Chapa, and four student …
CONTINUE READINGTag: Sindy Chapa
Felipe Korzenny Inducted into AHAA Hall of Fame
CCI Students Attend AMTP Conference
The Association of Marketing Theory and Practice (AMTP) recently hosted its 25th annual conference at St. Simons Island, Ga. Every year, AMTP unites academic marketing scholars from around the world to bring together both academic theory and real world marketing practices at this conference. Several students from FSU’s College of Communication & Information attended, including Mackenzie …
CONTINUE READINGHispanic Marketing Center Travels to Atlanta for Advisory Board Meeting
by Laicelis Haro Throughout our lives we encounter individuals who inspire us; these encounters are often by happenstance. At Florida State University’s Center for Hispanic Marketing Communication the opportunity to meet seasoned individuals in related fields of marketing is coordinated. The Center has a carefully selected Advisory Board that encourages students to follow their goals …
CONTINUE READINGChapa’s research quoted by Latina Mom Bloggers
Food is the cornerstone of many cultures and traditions. Sindy Chapa, Assistant Professor in the School of Communication, recently conducted a study that found the majority of Latina mothers (over 80%) value passing down family history to their children through cooking. Authentic ingredients like Mazola Corn Oil help generations follow the recipes passed down by their …
CONTINUE READINGCenter for Hispanic Marketing Communication hosts International Spanish Documentary Festival
The Center for Hispanic Marketing Communication (HMC) in Florida State University’s College of Communication & Information (FSU CCI) hosted the fifth edition of the International Spanish Documentary Festival, Puntos the Vista (Points of View), on April 10 and 11, 2014. “Puntos de Vista” promotes the creativity and originality of documentaries written and produced by Hispanic students in communication and film studies …
CONTINUE READINGCenter for Hispanic Marketing Communication studies blogging trends and presents findings
Florida State University (FSU)’s Center for Hispanic Marketing Communication (HMC) and the Latina Mom Bloggers network released the results of their first annual State of Latino Blogging Survey. FSU School of Communication Assistant Professor and Center for HMC Associate Director, Dr. Sindy Chapa, presented the research findings with collaborators from Latina Mom Bloggers at the annual Hispanicize …
CONTINUE READINGCCI students present at FSU Undergrad Research Symposium
Over a dozen students in the Florida State University College of Communication & Information (FSU CCI) presented their original research or creative works at the 14th Annual Undergraduate Research Symposium. It took place from 9:30 a.m. to 4 p.m. on April 1, 2014, at the Honors, Scholars and Fellows House. This event provided a unique opportunity for undergraduate student …
CONTINUE READING