Assistant Professor and Associate Director of FSU’s Center for Hispanic Marketing Communication, Dr. Sindy Chapa, is an expert in multicultural marketing. She recently attended the XVII Biannual International Conference in Communication organized by the Federation of School of Communication in Latin America (FELAFACS). More than 1,800 students and faculty from Latin America, Spain, and the US traveled to Sucre, Bolivia for the event.

While there, Dr. Chapa presented a study about the effect of FOMO (Fear of Missing Out) on Hispanic consumers in the US. She also moderated a panel about the challenges of digital communication in the era of fake news and participated in FELAFACS board meetings where she serves on the council as a representative of the US and Spain.

Chapa earned her Ph.D. in International Business from the University of Texas-Pan American, her M.B.A. from the University of St. Thomas in Texas and her B.A. in Mass Media Communications with a minor in television and art design from Valle Del Bravo University in Mexico. At FSU she plans to continue her research which focuses on the effect of advertising strategies on Latino consumers.