The Florida State University Center for Hispanic Marketing Communication continues to add to their impressive Advisory Board roster with the addition of Lourdes Garcia, an advertising manager and entrepreneur executive with over 29 years of experience specializing in the U.S. Hispanic market.

Garcia is a marketing and advertising expert and entrepreneur with over 29 years of experience. She is the founder of Himarc & Associates, an advertising consulting firm that assists clients in developing media campaigns and promotional strategies for the U.S. Hispanic market on a national scale. She also worked for over decade in broadcast radio, spearheading the first sponsorship opportunities in Spanish radio for the MLB’s Florida Marlins & NHL’s Florida Panthers as the National Sales Manager at Spanish Broadcasting System.

“I’m very excited to be a part of the Advisory Board and to assist and motivate a new generation of communicators and potential industry professionals,” says Garcia. With a multitude of experience from both client and agency sides of the marketing equation, Lourdes will serve as a valuable resource to the HMC and its students.

Since its inception in 2004, The Center of Hispanic Marketing Communication has been a pioneering academic program that has brought together students and professionals to further the field of Hispanic marketing and advertising in the U.S.

“Dr. Sindy Chapa and the center have prepared hundreds of students and professionals who have demonstrated a passion for the trillion-dollar Hispanic market and the opportunities it presents for companies, organizations and government institutions that need to connect with this market segment,” said Lawrence Dennis, dean of the College of Communication and Information.

“In the decade since Dr. Felipe Korzenny started the program, faculty and students have worked tirelessly to conduct ground-breaking research and serve as an innovative resource for the Hispanic marketing industry.”