BEBER SILVERSTEIN GROUP INTERNSHIP PROGRAM – SUMMER 2013
Beber Silverstein Group’s summer internship program is an educational experience, intended to provide you with a thorough understanding and hands-on experience of life in a full-service, integrated marketing agency. This is a non-paid internship program (except for a modest stipend at the end of the program). We do give college course credits based on performance. Our internship program is scheduled for approximately 7 weeks and is divided into two segments. The program starts June 10th and ends July 26th.
The first four weeks consist of a rotational schedule whereby each intern will spend one week in each of the following departments: Account Management, Social Media, Creative, and Public Relations. You will learn from observation, as well as performance of specific tasks as outlined below. Additionally, you may attend trips to various facilities outside the agency to give you a broader perspective of the world of advertising and public relations. Potential examples of field trips: TV and/or radio networks, a photo shoot and/or a commercial shoot and/or radio production, a print production press run, participation in off-site public relations events, etc.
During the final three weeks, you will be given the opportunity to apply the knowledge you’ve gained both from school as well as during your first few weeks as anintern. We will divide you into two “agencies”. Yep, like “The Apprentice.” You will develop an advertising program (including marketing research, media and creative) from start to finish. Eachinternwill assume a specific role within their “agency” in order to complete the final objective.
LEARNING OBJECTIVES
- To gain a complete overview and understanding of the functions performed in an advertising agency.
- To understand the role of each department and the relationship between the departments.
- To understand the agency’s responsibilities to its clients and the relationship between the two.
- To understand the working relationship the agency has with the advertising media and suppliers.
- To perform specific tasks that will significantly enhance their understanding.
ACTIVITIES/SCHEDULE
In addition to weekly presentations by each of the department heads,interns will also do the following:
Account Management
– Observe variousinternal meetings (including research, a Creative Briefing, and a strategy/planning session.)
– Observe a client meeting and presentation of creative work.
– Prepare functional documents (e.g., a Work Order or Creative Brief) for an account executive.
– Participate in database assistance to keep our contacts current.
– Generate business development ideas for specified prospects.
– Research potential prospects and prepare brief for team leader.
Social Media
– Help develop content for BSG and client social media platforms, including Facebook, Instagram, Google +, Pinterest, Tumblr, Twitter, YouTube, etc.
– Assist in tracking social media analytics and engagement.
– Incorporating latest industry trends into social media campaigns.
– Research the evolution and revolution social media has had on the communications and advertising industry. What’s next?
Creative Department
– Observe and participate in a concepting session with a creative team.
– Observe a meeting where creative concepts are presented to the account team.
– Discussions with art directors and copy writers.
– Observe focus groups where concepts are being shown to targeted individuals.
– Attend a photo shoot or commercial shoot.
Public Relations
– Attend variousinternal meetings (including campaign brainstorms, strategy/planning sessions).
– Prepare functional documents (press release, media alerts, clippings) and communication pieces (key messages, talking points, recaps) for a PR account executive.
– Develop media lists to decide where to pitch news stories.
– Participate in off-site public relations events.
– Assist in database assistance to keep our contacts current.
– Generate business development ideas for specified prospects.
– Research potential prospects and prepare brief for team leader.
Please note that we normally accept around 6interns. Thisinternship is not for the faint of heart, but you will learn what it takes to get hired and succeed in this business.
How to apply:
Please send all resumes and program inquiries to bradley@thinkbsg.com. NO PHONE CALLS REGARDING OUR INTERNSHIP PROGRAM. PUT ALL YOUR CONTACT INFORMATION IN ALL CORRESPONDENCE.
ALSO– PLEASE HAVE A CLEAR AND PROFESSIONAL E-MAIL ADDRESS. IF YOU DO NOT HAVE ONE, GET ONE.
I.E. luvpuppies@aol.com- bad. Jim_johnson@fiu.edu- good.
Should you make it past the initial screening, candidates will be required to send a promotional piece demonstrating as much of the following as possible:
-Your creativity.
-Your desire to work with Beber Silverstein.
-What value you will bring us.
-Your willingness to learn and to help.
-Any special skills your think may promote you and benefit us.
-Your willingness to work hard.
-Your willingness to work hard.
-Your willingness to work hard.
PLEASE ADHERE TO THE ABOVE GUIDELINES IN ORDER TO BE CONSIDERED.
-Please send your mind-blowing self-promotional piece to us by April 26th.
Please send all inquiries to bradley@thinkbsg.com.
Thank you for your interest in us and good luck!
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89 NE 27 Street,Miami,Florida33137