REPORTS TO:
Director of Digital Media, Interactive Strategist, and Vice President of Connection Planning and
Measurement
JOB SUMMARY:
The PPC Campaign Coordinator will manage pay-per-click campaigns such as search, social, and display on platforms such as Google, Bing, Facebook, Twitter, and others. This position will receive direction from the Interactive Strategist, Director of Digital Media and also interface with client services and PR team members to ensure client goals are being met or exceeded. This position should also respond well to a quickly evolving advertising environment that serves many clients from a variety of industries.
ESSENTIAL DUTIES AND RESPONSIBILITIES:
• Develop paid search and social strategies for new clients and campaigns
• Conduct competitive research to gather ideas for ad copy tactics, new strategic approaches, and variations on calls to action
• Set up, coordinate, and manage all paid search campaigns on Google and Bing
• Set up, coordinate, and manage all paid social campaigns on Facebook, Twitter, and other social platforms
• Assist creative to help write compelling ad copy and develop calls to action for paid search and social campaigns
• Test and optimize paid search and social ad copy with A/B or multivariate tests
• Optimize campaigns regularly using a combination of direct optimization (such as manual bid or budget adjustment) and automatic optimization in campaign management tools (such as automatic bid rules)
• Coordinate with representatives from search and social platforms (like Google, Facebook, and others) on new initiatives, beta test opportunities, and optimization recommendations
• Participate in campaign measurement strategy development and tracking implementation
• Review campaign performance regularly to ensure alignment with and optimization towards client goals
• Strive to ensure that data provided by campaign management tools and used in analysis is accurate and robust
• Identify and investigate gaps in pay-per-click campaign data capture and reporting
• Monitor newly launched or refreshed programs and campaigns for tracking and reporting issues
• Collaborate with agency team members and vendors to assist with data collection, analysis, and report production
• Conduct analysis on paid search and social data and respond to analysis and reporting requests
• Develop subject matter expertise and stay informed on the latest trends in paid search and social advertising through webinars, whitepapers, training, and other professional development opportunities
QUALIFICATIONS:
• Bachelor’s Degree in related field preferred, but not required
• Minimum one year paid search advertising experience
• Google AdWords certification a plus
• Technical competence and experience with paid search and social platforms
• Knowledgeable in Excel, especially conducting advance analysis using formulas and pivot tables
• Ability to handle stressful situations and deadline pressures well
• Ability to plan and carry out responsibilities with minimal direction
• Demonstrate a high level of initiative and work well in a team environment
• Detail-oriented and analytical
COMMUNICATION ABILITY:
Ability to read, analyze and interpret information from a variety of sources, such as trade journals, research reports, white papers and data to effectively present information in one-on-one and group situations to customers, clients and other employees of the organization.
REASONING ABILITY:
Ability to define problems, collect information, establish facts and draw valid conclusions based upon information furnished in written, oral or diagram form. Ability to deal with problems involving several concrete variables in standardized situations.
COMPUTER SKILLS:
Computer proficiency, specifically spreadsheet, word processing, database, Internet and email applications. MS Office preferred. Workamajig experience a plus.
LEADERSHIP RESPONSIBILITIES:
Does not supervise the work of others.
WORK ENVIRONMENT:
Fast-paced, energetic, creative environment. Occasional travel and overtime may be required.
PHYSICAL DEMANDS:
While performing the duties of this job, the employee is regularly required to talk or hear. The employee is frequently required to walk; sit and use hands to finger, handle or feel. The employee is occasionally required to stand; reach with hands and arms; stoop, kneel, crouch and crawl. The vision requirements include ability to adjust focus and close vision. Reasonable accommodations may be made to enable individuals to perform the essential functions.