A report written by Alejandra Guacaneme, a master’s student at the Florida State University (FSU) School of Communication, was published on HispanicCMO.com. The topic covers ‘Branding Opportunities in the Baby Care Industry with Hispanic Moms’. HispanicCMO.com is a platform for Hispanic Marketers to exchange ideas about the challenges in marketing to U.S. Hispanic Consumers regardless of cultural …
CONTINUE READINGTag: Felipe Korzenny
Comm. grad student's report published by HispanicCMO.com
Korzennys publish 2nd edition of 'Hispanic Marketing'
Drs. Felipe and Betty Ann Korzenny have published the second edition of their textbook, ‘Hispanic Marketing, Connecting with the New Latino Consumer’. “We decided to work on a new revised and much expanded edition of our ‘Hispanic Marketing’ book because the landscape of marketing and that of the U.S. Latinos has changed dramatically over the …
CONTINUE READINGKorzenny addresses Hispanic/Latino Entrepreneur Summit
Dr. Felipe Korzenny, professor of Communication and director of the Center for Hispanic Marketing Communication at The Florida State University, was one of the speakers at the 2010 Tallahassee Hispanic/Latino Proefessionals and Entrepreneurs Summit. Read more…
CONTINUE READINGHispanic Marketing Communication students lend perspective
Advertising Age columnist Rochelle Newman-Carrasco, in examining the changing perceptions of the Hispanic market and advertisers’ approach to it, recruited a group of students from the School of Communication’s Center for Hispanic Marketing Communication to give their opinions of the Association of Hispanic Advertising Agencies’ conference. ————————————————————————————————- Experiencing a conference as if for the first …
CONTINUE READINGCommunication professor helps evaluate 2010 Census campaign
A Florida State University professor of Communication was one of five distinguished scholars asked to serve on an independent panel reviewing a key portion of the 2010 Census Integrated Communications Campaign. The panel’s findings were released last week. Dr. Felipe Korzenny, who also is founder and director of FSU’s Center for Hispanic Marketing Communication, participated …
CONTINUE READING