A blog post written by Dr. Felipe Korzenny, director of the Florida State University (FSU) Center for Hispanic Marketing Communication, was cited by social media marketer, Joe Kutchera, regarding reasons behind the increasing mobile technology use among Hispanics. Joe Kutchera’s blog post was published on January 16, 2013 and can be found online at: joekutchera.com/2013-the-year-of-mobile-for-u-s-hispanics/ …
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Korzenny’s blog post cited regarding Hispanic use of mobile technology
Comm. grad student's report published by HispanicCMO.com
A report written by Alejandra Guacaneme, a master’s student at the Florida State University (FSU) School of Communication, was published on HispanicCMO.com. The topic covers ‘Branding Opportunities in the Baby Care Industry with Hispanic Moms’. HispanicCMO.com is a platform for Hispanic Marketers to exchange ideas about the challenges in marketing to U.S. Hispanic Consumers regardless of cultural …
CONTINUE READINGKorzennys publish 2nd edition of 'Hispanic Marketing'
Drs. Felipe and Betty Ann Korzenny have published the second edition of their textbook, ‘Hispanic Marketing, Connecting with the New Latino Consumer’. “We decided to work on a new revised and much expanded edition of our ‘Hispanic Marketing’ book because the landscape of marketing and that of the U.S. Latinos has changed dramatically over the …
CONTINUE READINGMeet with Marketing Professionals
Reminder: Meet with Marketing Professionals, Thursday, January 20, 2010 Students interested in Hispanic and/or Multicultural Marketing Communication are invited to attend a meeting with Marketing industry leaders from 9:00 am to 10:00 am in Room 3116, University Center Building C, on Thursday January 20. These are members of the Advisory Board of the Center for …
CONTINUE READINGEmerson again funds Hispanic marketing scholars
Emerson Climate Technologies has committed an additional $10,000 to The Florida State University College of Communication & Information through the Center for Hispanic Marketing Communication (HMC) at the School of Communication. That brings the total pledged by Emerson Climate Technologies to students at the College to $25,000 since 2007. The money funds scholarships awarded to …
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