Center for Hispanic Marketing Communication Announces Annual Gala

The Center for Hispanic Marketing Communication (CHMC) at Florida State University announced on September 14th that the annual gala will be taking place on September 30th at 6:30 P.M. This year’s gala theme will be Soaring New Heights and will be held virtually through Zoom. The gala raises funds to support the multifunctional, career propelling programs offered by CHMC for Hispanic students at FSU.

The gala will be hosting a silent auction, a cocktail hour and musical guests. Awards will be recognized for the following regards: the Circle of Excellence Awards and the Tlamatini Awards. The awardees for the Tlamatini Awards are:

  • Arantxa Sánchez Vicario
  • The Celia Cruz Foundation

The awardees for the Circle of Excellence Awards are:

  • José Diaz-Balart
  • Larry Dennis
  • Leif Roll

“It is extremely important to keep programs and initiatives that support Hispanic students in higher education alive. We are very grateful for the support we continue to receive from our sponsors and advisory board,” says Dr. Sindy Chapa, Director of the Center for Hispanic Marketing Communication.

“It has been an amazing and rewarding opportunity to work with our Advisory Board members and business partners in support of the Center. Their personal and financial commitments to the success of the Center and its students are greatly appreciated,” says Leif Roll, retired Vice President of Marketing at State Farm and Chairman of CHMC’s Advisory Board.

Sponsors of CHMC include:

  • Coca-Cola
  • DAC Group
  • State Farm
  • Everquote
  • OMD
  • Latin2Latin Marketing
  • Listrak
  • Butler/Till
  • Google
  • Emerson

CHMC holds the gala to raise funds for student activities, scholarships for multicultural students and programs such as the mentor/mentee program.

“Thank you to all the sponsors for the investment in the future of our students to support scholarships that will reflect what America is today.  US 2020 Census reports that more than half of Americans under 19-year-old, identified as a racial or ethnic community fueling the future of a total diverse community with a purchasing power of over $5 Trillion. With your help and vision, The Center of Hispanic Communication at FSU is at the epicenter of preparing our future generation of executives to thrive in making the human to human connections.” Added Arminda “Mindy” Figueroa, Founder & CEO of Latin2Latin Marketing and Gala Chair of the 2021 Virtual Gala – Soaring to New Heights.

To register attendance at the gala, visit the website here.

The Center for Hispanic Marketing at Florida State University is a first-of-its-kind program devoted to educating students and professionals in the field of Hispanic Marketing. Founded over 15 years ago by Felipe and Betty Ann Korzenny, the Center serves as a resource to the Hispanic marketing industry. We aim to fill the immediate need for professionals trained in Hispanic Marketing Communication by educating students to serve the Hispanic marketing industry, serving as a source of knowledge about the Hispanic market for industry professionals, and conducting relevant research to further the understanding of the Hispanic market. We offer a certificate in Multicultural Marketing Communications as well as scholarships and mentorship for our students. For more information, please visit