In an article by the Sun Sentinel on the role of Hispanic voters in the U.S., Dr. Felipe Korzenny, director of the FSU Center for Hispanic Marketing Communication, was quoted on the subject.  He mentions, “It’s a no brainer for both parties to try to be attractive to Latinos and Hispanics because they have shown in the last election that they have strong influence — and it’s just going to get bigger and bigger.”

Many experts in the field agree with Dr. Korzenny; when it comes to winning government positions the influence of Hispanic voters should not be ignored.  This is especially true in Florida, where the Hispanic population is on the rise.

The article was published on May 13, 2013 and full story can be read online at:
articles.sun-sentinel.com/2013-05-13/news/fl-hispanic-voters-florida-20130511_1_florida-hispanics-hispanic-voters-south-florida

 

The Center for Hispanic Marketing Communication at the FSU College of Communication & Information was founded by Korzenny in 2004.  This Center is the first of its kind in the United States devoted to educating students and professionals in the field of Hispanic marketing and advertising.  Faculty and students working with the Center are conducting ground-breaking research and serving as an innovative resource for the U.S. Hispanic marketing industry.