Marketing Specialist

Posted by Ebrahim Randeree on

equisition No: 108501

Agency: Florida Fish and Wildlife Conservation Commission

Working Title: Marketing Specialist III – 77060136

Position Number: 77060136

Salary:  $29,344.38-$57,456.63

Posting Closing Date: 01/13/2020

 

 

OCCUPATION PROFILE

JOB FAMILY:  BUSINESS AND FINANCE

OCCUPATIONAL GROUP:  BUSINESS OPERATIONS

OCCUPATION:  MARKET RESEARCH ANALYST & MARKETING SPECIALIST

13-1161-02

 

PENDING RECLASSIFICATION

 

DESCRIPTION:

 

FWC – Division of Marine Fisheries Management, Recreational Outreach

Position number:  77060136

Title:  Marketing Specialist III

Location:  Russell Park, 1875 Orange Ave. East, Tallahassee, Florida 32311

Supervisor:  Melissa Crouch

Salary:  $37,862 annually; $1,456 bi-weekly + benefits.  Occasional weekends and evenings.  Some in-state and out of state travel (25% to 50%).

Minimum qualifications:  Bachelor’s degree in Marketing, Communications, Public Relations, Marine Science, Biology or another related field

Preferred qualifications: Two (2) years of experience in marketing, communications or outreach

 

This position is fully funded by a Federal Aid in Sport Fish Restoration (SFR) grant.

 

POSITION SUMMARY:

The Florida Fish and Wildlife Conservation Commission (FWC), Division of Marine Fisheries Management is seeking a creative, highly-motivated individual to develop and coordinate statewide marketing, communications and outreach initiatives designed to reach current and future saltwater recreational anglers with information on the federal Sport Fish Restoration (SFR) program, SFR-funded projects in Florida, saltwater fishing opportunities and ways to help conserve Florida’s marine fisheries.

 

This position also oversees Catch a Florida Memory saltwater angler recognition programs which encourage anglers to target a variety of saltwater species, helping reduce pressure on the most commonly sought-after catches.

 

The ideal candidate is skilled in marketing and communications techniques and is professional, energetic, capable of handling multiple projects and deadlines, and is familiar with Florida’s vast saltwater fishing opportunities.

 

POSITION RESPONSIBILITIES:

Marketing, Communications and Angler Outreach:

  • Develops, implements and evaluates innovative and effective ways to convey information to current and future saltwater anglers and encourage marine resource stewardship.
  • Uses creative, relevant content to engage the target audience, increase awareness of Sportfish Restoration Program (SFR) and SFR-funded programs, and promote fisheries conservation.
  • Creates articles, brochures, publications, graphics, ads, flyers, signage, displays, webpages, videos, social media posts, communication campaigns, lesson plans, educational modules and other effective ways to reach substantial numbers of current and future anglers.
  • Develops and purchases Sport Fish Restoration promotional products.
  • Interacts with saltwater recreational anglers through direct contact at fishing expos, boat shows, fishing seminars, fishing tournaments, fishing-related festivals, piers, boat ramps, meetings of fishing organizations, and other events as needed.
  • Coordinates with other DMFM staff as well as the FWC Fish and Wildlife Research Institute (FWRI) to gather information obtained from marine fisheries research and management efforts for use in various marketing and outreach materials about marine fisheries and SFR.
  • Communicates with other DMFM staff to provide and disseminate current marine fisheries information obtained from external stakeholders.  This informatino can be used to identify management needs and help determine support of proposed management actions.

 

Catch a Florida Memory Program:

  • Coordinates all aspects of Catch a Florida Memory saltwater angler recognition programs.
  • Oversees program budget and purchases program materials.
  • Creates print, web/video, and digital communications about the program.
  • Develops, implements and evaluates effective marketing and communication strategies to encourage program awareness, participation and marine resource stewardship.
  • Coordinates website updates, Facebook posts and social media campaigns.
  • Cultivates and enhances program partnerships.
  • Responds to catch submissions and inquiries via the program website and email inbox.
  • Maintains data on programs, conducts program evaluations and implements programmatic changes based on findings.

 

KNOWLEDGE, SKILLS AND ABILITIES:

  • Knowledge of marketing and communications principles and techniques;
  • Knowledge of program planning and evaluation techniques;
  • Knowledge of personal computers and related software (Microsoft Office: Word, Outlook, PowerPoint, Publisher, Excel, Access, Photoshop, InDesign, etc.);
  • Knowledge of website development and graphic design techniques;
  • Ability to collect, evaluate, analyze and organize marine resources (especially fisheries) information into various formats for a variety of audiences;
  • Ability to conduct fact finding research and utilize problem solving techniques;
  • Knowledge of saltwater fishing (techniques, gear and experience);
  • Ability to identify the saltwater fish species most targeted by anglers;
  • Effective communication skills (public speaking, writing and personal interaction);
  • Ability to understand and apply rules, policies regulations, and procedures relating to program activities;
  • Ability to plan, organize, coordinate and complete work assignments;
  • Ability to work independently and as part of a team;
  • Ability to establish and maintain effective working relationships with diverse groups of people;
  • Must be able to pass a background check (within three months of being hired);
  • Ability to safely tow vehicles (trailers and boats);
  • Ability to lift equipment and supplies weighing 40 pounds or more to accomplish the duties of this position;
  • Must be willing and able to travel and work overtime hours, including some weekends, weeknights and holidays.

 

LICENSURE, CERTIFICATION OR REGISTRATION REQUIREMENTS:  

Valid Florida driver’s license required.

 

Pursuant to Chapter 295, Florida Statutes, applicants eligible for Veterans’ Preference will receive preference in employment and are encouraged to apply. However, applicants claiming Veterans’ Preference must attach supporting documentation with each application submission that includes character of service (for example, DD Form 214 Member Copy #4) along with any other documentation as required by Rule 55A-7, Florida Administrative Code. All documentation is due by the closing date of the vacancy announcement. For information on the supporting documentation required, click here. Applicants may fax their supporting documentation to People First at 1-888-403-2110.

 

FWC is an Equal Opportunity Employer/Affirmative Action Employer and does not tolerate discrimination or violence in the workplace.

 

Applicants requiring a reasonable accommodation, as defined by the Americans with Disabilities Act, must notify the agency hiring authority and/or the People First Service Center (1-877-562-7287). Notification to the hiring authority must be made in advance to allow sufficient time to provide the accommodation.

The State of Florida supports a Drug-Free workplace. All employees are subject to reasonable suspicion drug testing in accordance with Section 112.0455, F.S., Drug-Free Workplace Act.

 

The State Florida hires only U.S. citizens and lawfully authorized alien workers. If a conditional offer of employment is made, you will be required to provide identification and proof of citizenship and or authorization to work in the United States for the hiring authority to which applications is made. E-Verify will be used to confirm work authorization.
The State of Florida is an Equal Opportunity Employer/Affirmative Action Employer, and does not tolerate discrimination or violence in the workplace.

Candidates requiring a reasonable accommodation, as defined by the Americans with Disabilities Act, must notify the agency hiring authority and/or People First Service Center (1-866-663-4735). Notification to the hiring authority must be made in advance to allow sufficient time to provide the accommodation.

The State of Florida supports a Drug-Free workplace. All employees are subject to reasonable suspicion drug testing in accordance with Section 112.0455, F.S., Drug-Free Workplace Act.

VETERANS’ PREFERENCE.  Pursuant to Chapter 295, Florida Statutes, candidates eligible for Veterans’ Preference will receive preference in employment for Career Service vacancies and are encouraged to apply.  Candidates claiming Veterans’ Preference must attach supporting documentation with each submission that includes character of service (for example, DD Form 214 Member Copy #4) along with any other documentation as required by Rule 55A-7, Florida Administrative Code.  Veterans’ Preference documentation requirements are available by clicking here.  All documentation is due by the close of the vacancy announcement.


Nearest Major Market: Tallahassee