The Position
NBCUniversal Local is looking for a passionate, results-oriented, and motivated self-starter to support innovation in our Ad Impact efforts for the NBC, Telemundo, and Regional Sports Network portfolio. Ad Impact is the strategic partnerships with agencies and clients for the measurement of the effectiveness of advertiser campaigns and sponsorships across NBCU content, platforms and partnerships.

This position will support the manager, playing a key role in digital and convergent data tactics and strategies to ensure operational efficiency of cross-funnel campaign measurement from end-to-end to ensure maximum effectiveness of advertiser campaigns and sponsorships.

You will report to the Manager, Ad Impact.

Responsibilities include but are not limited to:

• Collaborate with outside vendors to manage campaign tracking and measurement plans
• Adherence to project milestones and delivery of results withing tight deadlines
• Establish standardized report templates for common methodologies and building norms
• Work with senior Research management in evaluating new research tools and other data sources to understand capabilities and potential benefits
• Pull data from research tools, dashboards, and data files from vendors to gather insights about campaign performance.
• Assist in creating advertiser presentations that communicate insights and recommendations in visually compelling formats.

Qualifications/Requirements

• Four-year degree (B.A., B.S.) from an accredited college or university, preferably in Marketing, Communications, Psychology, Media, Math, Statistics, Marketing Analytics or related field OR equivalent experience.
• Must be well versed in MS Office (formatting, creating charts/graphs, pivot tables and formulas), MS macro is a plus.
• Customer service orientation (internal and external customers).
• Strong verbal and written communication and interpersonal skills – collaborative and positive spirit is key!
• Highly motivated self-starter with the capacity to deliver on multiple projects, contribute new ideas, meet tight deadlines.
• Strong analytical skills, ability to interpret and visualize data with client needs in mind.
• Previous internship experience with agency/media/publisher/tech is a plus.

Desired Characteristics

• Knowledge of TV and digital media research.
• Knowledge of programs from Nielsen, Simmons Research, Kantar Media, Claritas, comScore, Adobe, Google, FreeWheel, etc.
• Familiarity with analytics and cross channel measurement.
• Experience with either (or both) syndicated and custom brand impact and attribution partners. Examples include Nielsen systems, comScore, KMB, EDO, Phoenix TV and Digital Brand Effect, LiveRamp / Data Plus Math, NCS, ListenFirst, Nielsen Social and YouGov.
• Data visualization, language skills a plus (DOMO, Tableau, Microstrategy, SQL, R, Python, etc.)

Eligibility Requirements:

• Interested candidates must submit a resume/CV through nbcunicareers.com to be considered
• Must have unrestricted work authorization to work in the United States
• Must be 18 years or older

Additional Requirements:

• Must submit an attestation disclosing your COVID-19 vaccination status and, if partially or fully vaccinated, submitting your vaccination record no later than 7 days following commencement of employment.
• Must be fully vaccinated against COVID-19 at the commencement of employment or adhere to enhanced protocols in select work settings or where jurisdictionally mandated.
• Must be willing to adhere to all Company COVID-19 workplace safety policies and protocols.