Associate Professor & Director of The Center for Hispanic Marketing Communication, Sindy Chapa, recently co-wrote marketing textbook, Hispanic Marketing: The Power of the New Latino Consumer. Chapa wrote the text book with the founder of the Hispanic Marketing program, Felipe Korzenny. This text is now in its third edition and is intended to provide marketers an insight on the necessary techniques to …
CONTINUE READINGCategory: CCI Faculty News
News about the faculty of all schools comprising the the FSU College of Communication & Information
Chapa Authors Hispanic Marketing: The Power of the New Latino Consumer
Korzenny Recognized, Inducted to AHAA Hall of Fame
McDowell Co-Edits Media as Politics in South Asia
Dr. Stephen McDowell, John H. Phipps Professor of Communication and Associate Dean of Academic Affairs, has recently published a new book. McDowell co-edited Media as Politics in South Asia, the first overview of media expansion and its political ramifications in South Asia since the economic reforms in the 1990s. McDowell co-edited the book with Sahana Udupa, professor at Ludwig Maximilian …
CONTINUE READINGCCI Professor Leonard “Chick” LaPointe Awarded University Teaching Award
The College of Communication and Information professor Dr. Leonard LaPointe was recently awarded the University Teaching Award, a prestigious honor from Florida State University recognizing faculty excellence in undergraduate and graduate teaching. The award is student-oriented, requiring students and alumni to nominate recipients. Affectionately known as “Chick”, LaPointe is the Frances Eppes Distinguished Professor of …
CONTINUE READINGFelipe Korzenny Inducted into AHAA Hall of Fame
Emeritus director and founder of the Center for Hispanic Marketing Communication (the Center) Felipe Korzenny, Ph.D. will receive an award and induction into the Association of Hispanic Advertising Agencies (AHAA) Hall of Fame at the organization’s annual Chicago conference in June. Dr. Korzenny, along with current director of the Center, Dr. Sindy Chapa, and four student …
CONTINUE READING20 Questions with Shuyuan Ho
20 Questions with Shuyuan Mary Ho What was your first job? I was an English instructor in Taiwan. Go figure! If you were to write a personal memoir, what would you name it? “The road less traveled” Where did you grow up? A very small town with a very big lake in Taiwan What is …
CONTINUE READINGCCI Professor Art Raney Awarded FSU’s Most Prestigious Teaching Honor
The College of Communication and Information‘s Dr. Arthur A. Raney, our James E. Kirk Professor of Communication, is the recent recipient of Florida State University’s most prestigious honor for teaching, the 2017 Distinguished Teacher Award. The award represents the culmination of sustained excellence in teaching, with recipients required to have also received a University Teaching Award …
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