Associate Professor & Director of The Center for Hispanic Marketing Communication, Sindy Chapa, recently co-wrote marketing textbook, Hispanic Marketing: The Power of the New Latino Consumer. Chapa wrote the text book with the founder of the Hispanic Marketing program, Felipe Korzenny. This text is now in its third edition and is intended to provide marketers an insight on the necessary techniques to …
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News about the FSU College of Communication & Information
Chapa Authors Hispanic Marketing: The Power of the New Latino Consumer
Meet Ronnie Myers, Engineer at Microsoft and FSU Alumni
Meet Ronnie Myers, Florida State Alumni The Basics Name: Ronnie Myers (Hyun) Degree: Information Technology & Psychology Hometown: N/A (Military Kid) Current City: Dallas, TX Job: Support Engineer, Microsoft Meet Ronnie Who do you admire and why? Albert Einstein, because he is the epitome of genius and hard work. What Jeopardy category could you clear, no problem? “Name that car!” Favorite …
CONTINUE READINGKorzenny Recognized, Inducted to AHAA Hall of Fame
State Farm Donates $5K to Center for Hispanic Marketing Communication in Honor of Felipe Korzenny
On the steps of Westcott, State Farm presented a check for $5,000 to the Center for Hispanic Marketing Communication at Florida State University. The donation is the first from a community partner to support the Felipe Korzenny Endowment campaign, which launched in June 2017. Dr. Korzenny is a pioneer in Hispanic market research and the …
CONTINUE READINGSummer Roadtrip to ATL Yields Career Advice for CCI Students
FSU Students Travel to Atlanta to Network with Major Companies Earlier this month, FSU students Elicia Smith, Andrew Whitely, Hannah Young, Josh Goraum, Stephen Putnal and Kelsey McCool were Atlanta bound with associate dean Ebe Randeree to network with the Information Technology and Communication companies: The Home Depot, General Motors, Dalton Agency, State Farm, Atlanta Tech Village and MailChimp, to …
CONTINUE READINGMeet Baillie Ward, StartUp Cheerleader at Atlanta Tech Village
Meet Baillie Ward, Communication Graduate in ATL The Basics Name: Ballie Ward Degree: Bachelor of Science in Media Communication Studies Hometown: Alva, FL Current City: Atlanta, GA Job: Marketing Assistant at Benevate Meet Baillie Who do you admire and why? Mark Zeigler – he is truly an inspiration and has been since I first took his class. His passion extends beyond …
CONTINUE READINGiSchool Student Researches Racial Disparities in Cancer Trials
Lynette Hammond Gerido, doctoral student in the School of Information, recently presented her interdisciplinary research on racial disparity and healthcare. Gerido’s research examined trends of minority participation in cancer clinical trials. Her presentation, Emergent Trends in Research to Increase Participation in Cancer Clinical Trials by Underrepresented Populations, examined the NIH’s Health Services Research Projects in Progress database. She …
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