School of Communication (SCOM) Arrowhead team Directors Tatiana Garcia, Maggie Metz, and Team Captain Tanner Hirten, alongside their team, earned the “Best Research” award at the American Advertising Federation (AAF) District 4 Competition in Orlando, FL, for their campaign for sponsoring client, the National Football League (NFL). At the April 11-12 competition, the team received …
CONTINUE READINGCategory: Advertising
News from the Advertising program at Florida State University’s College of Communication and Information
School of Communication (SCOM) Arrowhead Advertising Team Earns “Best Research” at AAF District 4 Competition
School of Communication Launches Inaugural Advisory Council
The School of Communication (SCOM) held the first meeting of its inaugural advisory council on Jan. 27, marking a major milestone. The council brings together alumni and industry leaders who represent all academic areas within the school. The group will review curriculum, identify new opportunities for students and faculty, and brainstorm projects that better align with FSU’s strategic decisions, including FSU Health.
CONTINUE READINGSCOM Doctoral Student Sun Young Park Collaborates with Michelin-Star Restaurant to Provide Students with Real-World Experience
School of Communication Doctoral Student Sun Young “Sunny” Park collaborated with New York City Michelin-star restaurant, Yingtao, during the Spring 2025 term to teach students in her Principles of Advertising class practical skills that can be applied beyond the classroom.
CONTINUE READING12 CCI Projects in FSU’s Great Give 2025
Florida State University’s (FSU) Great Give is a university-wide day of giving that supports our exemplary students, faculty, and groups across campus. FSU’s Great Give will begin on Wednesday, March 5, at midnight and will continue for 24 hours. We encourage you to consider making an online donation to support the great work happening at …
CONTINUE READINGSCOM Student Utilizes Skills Built in the Classroom Both On and Off Campus
Advertising student Chloe Evers has demonstrated the benefits of going the extra mile in college. In addition to her studies, Evers currently holds an executive position with Strike Magazine as the Layout Director and acts as a social media intern with the Tallahassee-Leon County Commission on the Status of Women and Girls (CSWG.) Evers has applied her design and advertising skills to real-world projects through these roles. Most recently, Evers contributed to The Period Poverty initiative by creating a month-long social media campaign to drive community awareness. Her dedication to translating classroom knowledge into professional experiences highlights her commitment to making an impact both on and off campus.
CONTINUE READINGAd Club Explores NYC’s Advertising Scene
In November 2024, Florida State University’s Advertising Club traveled to New York City for their annual networking trip, visiting top industry names like SiriusXM, Mother, Gradient Experience, Ogilvy, Wieden + Kennedy, and The New York Times. The goal of the networking trip was to help students make connections with alumni in the advertising industry. “It …
CONTINUE READINGStudent Spotlight: Kate Fernandez
As an Advertising major and President of Her Campus FSU, a women’s media publication with over 12,900 followers on Instagram, Kate Fernandez has combined her passion for communication with real-world leadership. Her experience in Her Campus began as a freshman when she reached out to Her Campus to see if they were accepting new members.
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