Samantha Murphy, a School of Communication (SCOM) alumna, recently stepped into an exciting new role at Mekanic, an agency dedicated to helping purpose-driven organizations turn ambitious goals into actionable strategies. With a dynamic background spanning creative agencies, e-commerce brands, and large associations, Murphy brings a wealth of experience to her new position as Marketing Director. …
CONTINUE READINGCategory: Advertising
News from the Advertising program at Florida State University’s College of Communication and Information
SCOM Alumna Samantha Murphy Promoted to Marketing Director at Mekanic
Ph.D. Recipient Dr. Sun Young Park Publishes on Gut Health Advertisement on TikTok
While earning her Ph.D. in Communication Theory and Research from Florida State University’s (FSU) School of Communication, Dr. Sun Young Park collaborated with Drs. Jaejin Lee and Braidyn Lazenby in her publication, “Gut health goes viral: analyzing influencer advertising for dietary supplements on TikTok”. This research examined how TikTok creators discuss gut health and promote …
CONTINUE READINGSchool of Communication (SCOM) Arrowhead Advertising Team Earns “Best Research” at AAF District 4 Competition
School of Communication (SCOM) Arrowhead team Directors Tatiana Garcia, Maggie Metz, and Team Captain Tanner Hirten, alongside their team, earned the “Best Research” award at the American Advertising Federation (AAF) District 4 Competition in Orlando, FL, for their campaign for sponsoring client, the National Football League (NFL). At the April 11-12 competition, the team received …
CONTINUE READINGSchool of Communication Launches Inaugural Advisory Council
The School of Communication (SCOM) held the first meeting of its inaugural advisory council on Jan. 27, marking a major milestone. The council brings together alumni and industry leaders who represent all academic areas within the school. The group will review curriculum, identify new opportunities for students and faculty, and brainstorm projects that better align with FSU’s strategic decisions, including FSU Health.
CONTINUE READINGSCOM Doctoral Student Sun Young Park Collaborates with Michelin-Star Restaurant to Provide Students with Real-World Experience
School of Communication Doctoral Student Sun Young “Sunny” Park collaborated with New York City Michelin-star restaurant, Yingtao, during the Spring 2025 term to teach students in her Principles of Advertising class practical skills that can be applied beyond the classroom.
CONTINUE READING12 CCI Projects in FSU’s Great Give 2025
Florida State University’s (FSU) Great Give is a university-wide day of giving that supports our exemplary students, faculty, and groups across campus. FSU’s Great Give will begin on Wednesday, March 5, at midnight and will continue for 24 hours. We encourage you to consider making an online donation to support the great work happening at …
CONTINUE READINGSCOM Student Utilizes Skills Built in the Classroom Both On and Off Campus
Advertising student Chloe Evers has demonstrated the benefits of going the extra mile in college. In addition to her studies, Evers currently holds an executive position with Strike Magazine as the Layout Director and acts as a social media intern with the Tallahassee-Leon County Commission on the Status of Women and Girls (CSWG.) Evers has applied her design and advertising skills to real-world projects through these roles. Most recently, Evers contributed to The Period Poverty initiative by creating a month-long social media campaign to drive community awareness. Her dedication to translating classroom knowledge into professional experiences highlights her commitment to making an impact both on and off campus.
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