Alumnus Michael Goldberg (B.S. ’88) is the CEO of Fort Lauderdale-based Zimmerman, a company that identifies less as an advertising agency and more as a retail growth machine. Zimmerman is home to a rigorous internship program, InfuZion, that teaches students to look at advertising as a creative medium that must also yield significant business results. …
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News from the Advertising program at Florida State University’s College of Communication and Information