The Florida State University Center for Hispanic Marketing Communication continues to add to their impressive Advisory Board roster with the addition of Leif Roll, State Farm Marketing Vice President. Leif joined State Farm® in 2000 as an Assistant VP of Marketing, helping to launch the company’s bank and mutual fund product offerings after spending 18 …
CONTINUE READINGCategory: SCOM News
News from the CCI School Communication
Center for Hispanic Marketing Communication Adds Marketing VP Leif Roll to Advisory Board
20 Questions with Jay Rayburn
What was your first job? Lifeguard at Skinner Lake, Providence, KY. If you were to write a personal memoir, what would you name it? I would never write a personal memoir. First of all, I don’t have that much to say. Second, it wouldn’t be very interesting, and third, nobody would want to read it …
CONTINUE READINGAshleigh McDonald Opens Happiness At Her Job With Coca-Cola
After working hard to balance two majors at FSU while also volunteering at WFSU, Ashleigh McDonald launched into her career in marketing when she started off working at a sports marketing agency in Charlotte, NC. “While parts of the job were amazing, it was a very fast paced, high turnover environment that was incredibly stressful …
CONTINUE READINGMedia Production Students Turn Their Cameras on Infamous Tallahassee Mystery
On October 22, 1966, the Sims family of 641 Muriel Court Tallahassee, Florida were discovered murdered in their home in a crime that has remained unsolved for the last half decade. Now, on the 50th anniversary of this chilling mystery, four students in FSU CCI’s Media Production program tell the story of the investigation, speculation, …
CONTINUE READINGDavis Houck Named Fannie Lou Hamer Endowed Professor
The College of Communication & Information recently established the Fannie Lou Hamer Endowed Professorship and Fannie Lou Hamer Scholarship. Through the generosity of a donor, the $150,000 professorship will go towards providing additional support for the research or teaching of a chosen professor who studies Rhetorical Theory and Criticism with particular research emphasis on the Black Freedom Movement. An additional $5,000 will go …
CONTINUE READINGSamara Gerard Transitions from Advertising to Digital Media Planning
Samara Gerard (B.S. ‘13) began her professional career in the world of advertising and transitioned all the way into the field of digital media planning. “I started the Monday after graduation at 3W Studios, a boutique web firm as a Digital Coordinator. It was a great experience since it was small and I had to …
CONTINUE READINGFirst Annual Prof Hop Aims to Keep Grads in TLH
Last spring, a partnership among the College of Communication & Information, Diverse Computing Inc., Domi Station, and the Tallahassee Chamber of Commerce created the Tally Job Hop. The Job Hop took 24 technology students who were interested in staying local after graduation and toured 3 companies and ended at Domi Station for a start-up showcase. Seven …
CONTINUE READING