COMM alumna promoted to VP of Miami PR Firm

Caroline Underwood
Caroline Underwood, Vice President of Kreps DeMaria Public Relations and Marketing

Caroline Underwood, School of Communication alumna (’06), has been promoted to Vice President of Kreps DeMaria Public Relations and Marketing. The promotion comes after six years as an Account Director for the company.

A native of Miami, Underwood returned after graduating magna cum laude from Florida State with a B.A. in Communication and double minor in English and Spanish. She spent two years at NBC Miami as a morning show producer.

“I took a course in broadcast as well as Seminole Sports Magazine … In addition to the experience at “FSU Headlines” these programs furthered my love for the industry”

“As a young person, she really stood out to me. She joined FSU Headlines as a freshman and showed maturity and a work ethic beyond her years. It’s obviously taken her far in life,” said Dennis Schnittker, Director of University News & Digital Communications at Florida State University.

Years later, Caroline is a valued member of Kreps DeMaria: “Caroline is an invaluable asset to Kreps DeMaria,” said the firm’s CEO, Israel Kreps. “Her skills, work ethic and professionalism are appreciated by her clients and peers alike.”

Kreps DeMaria is a mid-size public relations and marketing firm in Miami. Recently celebrating 25 years, Kreps DeMaria is well respected in the industry, specializing in residential and commercial real estate, hospitality, law, business, banking and luxury retail.

Her new role will include increased leadership in the role of account management, staff supervision and business development.

Underwood is a successful businesswoman in Miami, but calls FSU the “springboard” of her career. “Every experience at the school was hands-on and the subsequent pride generated from my pride there has honestly been unmatched.”

Caroline also serves on the Mothers Against Drunk Driving (M.A.D.D.) board.