Marketing Execs to Speak on Panel 10/24

Posted by Kate Blosser on

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Ten distinguished leaders in the marketing field will visit Florida State University (FSU) on October 24 to lead a discussion on diversity and the importance of Hispanic-geared marketing efforts.

The professionals, many of whom are part of the College of Communication and Information’s Center for Hispanic Marketing Communication Advisory Board, will be flying in from various parts of the country to address students, faculty, and community guests at “Finding Success in the Marketing Profession: Why Multicultural Markets are the Future.”

Panelists include:

  • Dr. Felipe Korzenny, founder and emeritus director of the Center for Hispanic Marketing Communication
  • Javier M. Delgado-Granados, The Coca-Cola Company Director of Marketing
  • Geoff Godwin, Emerson Climate Technologies VP of Sales
  • Alberto R. Alfonso, Walter Isaacson Director of Media
  • Juan José Nuñez, State farVertical3 Media President and CEO
  • Eduardo Perez, Hispanic Strategies PM3 Agency’s former Vice President
  • Joe Zubizarreta, Zubi Advertising CEO and Owner
  • Rochelle Newman-Carrasco, Walter Isaacson Chief Hispanic Marketing Strategist
  • Leif Roll, VP of State Farm Marketing
  • Lourdes Garcia, advertising and marketing entrepreneur
  • Chris Campos, managing director, growth strategies and development at Arnold Worldwide

The panel will be moderated by Burson-Marstellar Managing Director and Executive Vice President Jorge Ortega.

Community members and press are invited to attend the panel discussion followed by Q&A, located at the Student Life Cinema at 942 Learning Way. The event will take place from 5:00 to 6:00 p.m.

The event is being put on by FSU’s Center for Hispanic Marketing Communications.

The Center is the first of its kind in the United States devoted to educating students and professionals in the field. Faculty and students working with the Center are conducting ground-breaking research and serving as an innovative resource for the Hispanic marketing industry.

The dynamic growth of the U.S. Hispanic market leaves the industry in constant need of trained professionals. Most advertising, public relations agencies, and marketing organizations encounter difficulties filling their Hispanic marketing positions. Recognizing the immediate need for professionals trained in Hispanic Marketing Communication, the Center’s goals focus on educating students to serve the Hispanic marketing industry, training professionals who currently serve the Hispanic public in the U.S., conducting relevant research to further the understanding of the Hispanic market, and serving as a source of knowledge about the Hispanic Market for industry professionals. Please visit our website for more information: hmc.comm.fsu.edu