Kailash Koushik, a recent Ph.D. graduate in the School of Communication, and co-author Dr. Jennifer Proffitt, have been published in the International Journal of Media & Cultural Politics. Their article, “Global capital, global labour and global dominance: The case of xXx: Return of Xander Cage” analyzes the movie xXx: Return of Xander Cage. The movie was produced to appeal to global audiences and encourage global investments in Hollywood. The article aims to “point to a shift in the way in which global Hollywood operates, exploits and maintains its economic and cultural dominance.” It uses xXx: Return of Xander Cage as a case study of how Hollywood films are competing for audiences in the influential Chinese and Indian markets.
“Apart from being extremely happy, it makes me really satisfied to know that we are able share our learning and research with the world,” Koushik says about being published. “I feel any research article makes you dive into the unknown and learn so many things. When you have a mentor and co-author like Dr. Proffitt, you learn so much more! I’m also looking forward to all the feedback from people around the world.” His research interests include critical political economy of media, media labor, South-Asian media, and media under neoliberalism & globalization.
Dr. Proffitt serves as the Director of the School of Communication. Her research interests include political economy of communications; media industries and production processes; mass communication history and regulation; media law and policy; and democratic communications.