COMM grad students’ article about attending AHAA Conference published by

Students from the FSU Center for Hispanic Marketing Communication (HMC) attended the 2013 Association of Hispanic Advertising Agencies’ Conference, on April 29 through May 1, in Miami, Fla.

After their positive experiences at the Conference, two Integrated Marketing Communication students, Alejandra Guacaneme and Joana Wong, wrote an article that was published on  This website is a leading Hispanic advertising and media news provider in the U.S., Latin America and the Caribbean.  The story is titled and shares reasons “why you should look out for FSU students in next year’s AHAA conference.”

The Center for HMC at the College of Communication & Information is the first of its kind in the U.S. devoted to educating students and professionals in Hispanic and multicultural marketing.  Faculty and students working with the Center are conducting research and serving as an innovative resource for the industry.  Students are also presented with many professional development opportunities, like attending conferences such as AHAA and participating with a mentorship program.

The Center prepares students entering the field and provides a competitive edge that has helped alumni successfully excel in their careers.  Some top companies where graduates have worked are the American Heart Association, Estee Lauder, General Mills, Gray Advertising/Wing, Microsoft, Ogilvy, RG/A Interactive, Starcom Mediavest, Telemundo, and Zubi Advertising Services.

2013 AHAA Group Photo
From left to right: Dr. Javier Perez, visiting professor from Spain, Horacio Gavilan, AHAA Executive Director, FSU students: Joana Wong, Neleen Leslie and Alejandra Guacaneme
Alejandra Guacaneme and Mark Lopez
Alejandra Guacaneme with her mentor and member of the Center for HMC's advisory board, Mark Lopez, Head of U.S. Hispanic audience for Google
2013 AHAA Conference Logo
2013 AHAA Conference Logo