Five students from FSU’s Center for Hispanic Marketing Communication (HMC) attended the Cultural Marketing Council (CMC) Annual Summit this June. Jennifer Gordillo, Jessica Juachon, Meng Tian, Ailin Xia, and Wenzhe Yan traveled to the annual event that took place in Dallas, Texas, for three days of immersion in the multicultural marketing industry.

Culture-driven marketing was the theme for this year’s event, and the conference agenda featured topics ranging from building diversity-forward brands to consumer mindset and storytelling.

Jessica Juachon (below, right) graduated FSU with a master’s degree in Media and Communication Studies this Spring, and said CMC was a valuable experience. “I think it really sets the tone of where the multicultural communication industry is headed today, and acts as a bridge for tying the curriculum offered from the HMC programs at FSU to real world case studies,” Juachon says. “It was a great opportunity to acknowledge industry accomplishments and broaden my awareness of what people are doing in terms of communication today.”

Jennifer Gordillo (above, left) is pursuing a master’s degree in Integrated Marketing Communication at FSU. “The experience for me was great because the conference was full of industry professionals and it was nice to hear directly from them what works and what doesn’t,” Gordillo says. “I also loved that the program was very unique and every presentation was different from the others; they had talks about social media strategy, emerging trends in marketing and media, and even political communication— even though the focus was marketing there was a lot of variety in the topics covered and there was something new to take away from every speaker. It was also new to me to see so many people in positions that I would like to be in some day and get to talk to them and ask them how they got there. The experience itself was very beneficial; it’s rare to come by learning opportunities of this level and I’m thankful I had the chance to go.”

HMC covered the registration and hotel stay for the students’ trip to the summit, and each student was responsible for his/her transportation. Click here for more information about FSU’s Center for Hispanic Marketing Communication.