PURPOSE & OVERALL RELEVANCE FOR THE ORGANISATION:
The Assistant Manager Communications support the development of an integrated, through-the-line, marketing communications package to support YEEZY’s global and specific BU marketing and business objectives.
KEY RESPONSIBILITIES:
- Assist the Brand Comms teams in development and execution of marketing and communication plans.
- Provide inputs for creation of action plans for YEEZY communications projects with the aim to maximize brand and (new) product exposure while maximizing efficiencies.
- Remain up-to-date on the fast-developing Media Environment in general and New Media technologies and opportunities in particular.
- Assist in researching communication opportunities and coordinate with day-to-day management of all other marketing disciplines: Digital, Social, PR and retail.
- Close collaboration and communication with global and market digital teams on planning and execution of digital initiatives.
- Close collaboration and communication with YEEZY Creative Direction team.
- Assist in coordinating global and local agencies across projects and activities for YEEZY: agency briefing process and development of concepts and creative elements.
- Assist in directing agencies towards creative concept that meets objectives and works across disciplines, and global markets.
- Support the development of communication tools from conception to implementation ensuring all projects are on brief and meet the highest creative standards.
- Support campaign performance post-evaluation by conducting or coordinating research and tracking project development, collating results into regular reports.
- Assist in processing communications and advertising specific budgets and spending strategies to ensure communication activities are developed with regional use and implementation issues in mind.
AUTHORITIES:
- Manager, Brand Communications YEEZY
- Director, Brand Communications YEEZY
KEY RELATIONSHIPS:
Brand adidas: YEEZY Creative Direction
Brand adidas: YEEZY Brand Management
Brand adidas: YEEZY Concept to Consumer
Brand adidas: Global Digital and Crm Team
Brand adidas: other BUs Brand Marketing
adidas Local Markets
adidas Finance / Controlling
adidas Procurement
Creative Agencies
External partners and key accounts
KNOWLEDGE, SKILLS AND ABILITIES:
- Ability to succeed in a fast paced, high delivery environment
- Proactive approach and resourcefulness to problem solving
- Experience in marketing communications.
- Understanding of an ever-changing marketing landscape and exposure to project management.
- Ability to collaborate and use platforms and tools utilized by multiple functions as well as ability to support internal and external cross-functional groups: product marketing, communications, social, digital.
- Understanding of and passion for the sports and fashion/entertainment industry.
- Interpersonal/communication skills and some level of strategic thinking.
- Presentation and organizational skills.
REQUISITE EDUCATION AND EXPERIENCE / MINIMUM QUALIFICATIONS:
- Degree in Marketing, Communications, Retail, Digital or a related field. Master Degree / MBA a plus.
- 1+ years’ industry and / or relevant work experience.
- Fluent written and spoken English language skills.