Digital Marketing Manager @ Florida Justice Association

Posted by Michael Walsh on

Immediate Supervisor: Marketing Director
Subordinate Staff: None
Salary Range: $55,000 – $75,000
Location: Tallahassee, FL
Expectations: Full-time, hybrid (both in person and remote) schedule
Position Benefits: FJA covers employee medical, dental, life, long-term disability, vision insurance premiums, and downtown parking. FJA offers a 401k investment plan and educational assistance program.

HOW TO APPLY:
Please submit a cover letter, resume, and writing sample using your first and last name in the email subject line to Sara Pratt, spratt@myfja.org.

JOB SUMMARY
The Florida Justice Association (FJA) is looking to hire an experienced and enthusiastic individual who will share responsibility for FJA’s email marketing, social media campaigns, market research, website management, content creation, and dissemination of copy.
This individual will also collaborate with coworkers across departments and facilitate the dissemination and monitoring of marketing campaigns.

MAJOR DUTIES AND RESPONSIBILITIES

Email Marketing Responsibilities:
• Develops high-impact, unique email marketing campaigns using ActiveCampaign.
• Conducts market research to better comprehend prevailing consumer behaviors.
• Reviews our campaigns to ascertain areas of strength and weakness.
• Conceptualizes marketing campaigns that speak directly to the pain points of existing and prospective members.
• Creates well-written copy that is free from mistakes.
• Collaborates with our graphic designer to improve the appearance and layout of campaigns.
• Maintains our subscriber database and implements new segments, testing, and automations to improve deliverability and reach.
• Monitors and reports on the utility of each campaign.
• Curates content for FJA’s email daily news digest.

Website Responsibilities:
• Maintains website presence and executes website content updates.
• Leads website content review team.
• Ensures the website performs well, managing pages and catalogs, and optimizes conversion rates.
• Uses analytics tools to track website performance and keyword research.
• Optimizes for on-site and technical SEO.
• Improves and updates the design and content of the website.
• Ensures consistent brand messaging across website and digital platforms.
• Identifies campaign results and recommends improvements.
• Works with other departments to ensure projects are completed on time and on budget.

Social Media Responsibilities:
• Creates content for FJA’s Facebook, Instagram, Twitter, and LinkedIn accounts.
• Plans and schedules content in advance using Buffer.
• Manages social media advertising campaigns using Ads Manager.
• Works with the Marketing department to strategize content ideas.
• Uses analytics tools based on established KPIs to gauge the success of posts and campaigns.
• Formulates high-quality written and visual content for each social media campaign.
• Builds and sustains social media presence.
• Monitors FJA’s brand on social media.
• Manages online communities to ensure respectful and appropriate engagement.
• Responds to comments on each of our accounts.
• Oversees customer service provided via social media.
• Analyzes data for maximum impact.

Other Duties as Assigned:
• Evaluates data and creates reports on key metrics to monitor campaign efficiency and analyze trends.
• Assists with implementing plans relating to member outreach, retention, and marketing to achieve revenue goals and engage with prospective members.
• Assists with the production of digital marketing materials using Canva.
• Assists in taking photos and documenting FJA events for publication and publicity.

JOB REQUIREMENTS
• 3 years of experience in marketing with at least 1 year of experience running an email marketing program.
• Degree in marketing, advertising, communications, or a related field.
• Proven experience creating high-impact, unique email marketing campaigns using ActiveCampaign or a similar email marketing tool.
• Skilled in A/B testing, building segments/automations, and email best practices.
• Experience with websites, including WordPress, with knowledge of HTML preferred.
• Skilled in Microsoft Office Suite, Google Analytics, and Canva.
• Proven experience with social media platforms (Facebook, Twitter, LinkedIn, Instagram).
• Good knowledge of market research techniques and databases.
• Outstanding copywriting and editing abilities.
• Ability to harness collaboration to produce quality content.
• Demonstrable ability to multi-task and adhere to deadlines.
• Well-organized with a customer-oriented approach.
• Strong oral and written communication skills.

The FJA is an equal opportunity employer and does not discriminate against job applicants or staff members on the basis of race, religion, color, sex, marital status, age, national origin, handicap, veteran status, sexual orientation, family responsibilities, political affiliation, matriculation or any status or condition protected by law, except where a bona fide occupational qualification applies. The FJA shall follow the spirit and intent of all federal, state, and local employment law and is committed to equal opportunity employment.