Orlando
YMCA of Central Florida
JOB DETAILS
Career Field Marketing, Software / Web Developer
Job Duration Full Time
Job Shift Day
Minimum Education Bachelor’s Degree
Salary Offered Open
Relocation Assistance Not Available
JOB DESCRIPTION
Under the supervision of the Vice President of Marketing, the Web Content Specialist is responsible for creating and/or acquiring content for websites, email newsletters and other online communications media such as podcasts, social media sites or blogs with the primary responsibility being the creation or acquisition of verbal content (primarily textual but also audio and video).
OTHER DUTIES
Design and development – contribute an important user orientated perspective to the process.
• Contribute to audience research as a basis for design of the sites or pages.
• Contribute to the top ¬level and detailed design of the website (or e-newsletter, social media page, etc.), with a particular focus on the ways in which the goals for the site/page and the needs of users can be met through the provision of appropriate content.
Coordination and planning – responsible for implementation of editorial policy than its formation.
• Schedule the creation/acquisition of content in accordance with editorial policy.
• Allocate tasks to additional content contributors.
Content creation
• Prepare textual content for website (including feature articles, advertising copy, database content, links, FAQs, etc.).
• Prepare textual content for e-newsletters and other content.
Promotion
• Use metadata and other methods to optimize search engine positions.
Communicate with other site owners in order to maximize incoming links.
• Respond to user inquiries, comments and suggestions.
Content maintenance
• Update and maintain time sensitive material.
• Maintain menus, indexes and directories within the site.
Evaluation
• Conduct or commission ongoing audience research.
• Compile, track, analyze, and report on website and program usage statistics.
JOB REQUIREMENTS
• Bachelor’s degree or equivalent in Marketing, Communications or Web/Graphic Design.
• 3-5 years experience in working in the field of communications/web design; Agency experience a plus
• Experience with web authoring, graphic design and on-line campaigns required.
• Proficiency with Microsoft Office Suite, Google Analytics & WordPress Software required.
• Knowledge of basic HTML and photo editing required
COMPENSATION
$42,000 – $52,000 annually
COMPANY BENEFITS
Along with a highly competitive pay structure, the YMCA of Central Florida provides an excellent working environment and great benefits which include the following:
• Affordable and excellent quality healthcare (medical, dental, vision options)
• 12% Employer funded retirement plan after two years of service with immediate vesting and the ability to add additional earnings from first day of employment
• Free YMCA membership for employee, spouse and dependents
• Generous paid time off package
• A challenging and fun work environment with creative, talented and diverse individuals!
For more information about the Central Florida YMCA please visit us at: www.CentralFloridaYMCA.org