SEM Specialist @

the / zimmerman / agency

Part Time OR Full TIME:

Looking for a hard-working, smart, analytical thinker who has an interest in learning how to use paid marketing to increase our clients’ online revenues. You will interact regularly with your clients, providing ongoing reporting, analysis, and ad optimization. You’ll work under the supervision of the manager to aggregate and analyze campaign data

• Create reports on campaign performance

• Monitor, track, and report on paid   metrics, including trend analysis

• Recommend optimization and bidding changes

• Conduct competitive analysis and keyword research

• Provide support for the Marketing team including: set-up of new campaigns, QA creative; keyword discovery and expansion; top keywords ranking by category; ROI by Campaign, Site, and Category; and research and analyze competitor advertising links.

Qualifications:

Hard working and eager to learn

• Strong interest in online marketing and direct response marketing

• Strong grasp of numbers

• Solid quantitative/analytical skills and strong attention to detail, specifically the ability to analyze data to determine key findings and identify next steps

• Excellent computer skills, including Microsoft Excel skills or interest in using Excel more proficiently • Experience using Microsoft Access, Crystal Reports, Crystal Xcelsius, or other

• Strong people skills, including ability to communicate effectively by phone, in person and by email and ability to explain complicated concepts to others.

Interested? – Come visit our booth at Career Day Monday 4/5 1-3:30pm