Social Media Manager @ Crumbl Cookies

Job Purpose

This position is responsible for growing audiences, increasing engagement, and maximizing opportunity on various social platforms, which may include Instagram, Facebook, Pinterest, YouTube, Twitter, and/or TikTok. Along with maintaining a posting schedule, this person will regularly create platform-specific content including developing messaging, writing copy, and posting visual content. This position will report to the Director of Social Media.

Duties and Responsibilities

  • Develop and execute strategy to grow Crumbl’s social media audience across different platforms.
  • Maintain a consistent posting schedule.
  • Create platform-specific content including messaging, writing copy, and collaborating with our creative team on visual content across different platforms.
  • Provide guidance on best practices for community engagement on social platforms, in collaboration with our Customer Experience team.
  • Plan and execute the introduction of new platforms into the brand’s social marketing strategy when needed.
  • Develop a deep understanding of Crumbl’s brand voice, style, and audience.
  • Collaborate with various other teams including Digital Marketing, Public Relations, and Creative to carry out successful campaigns for the brand.
  • Identify strengths, weaknesses, opportunities, and threats and use those to develop Crumbl’s social media strategy.
  • Proactively brainstorm growth opportunities related to the brand’s social media presence.
  • Work with the Director of Social Media to set growth goals for Crumbl’s social media presence, and brainstorm and develop initiatives to achieve those goals.

Other Duties

This job description is not designed to cover or contain a comprehensive listing of activities, duties, or responsibilities that are required of the employee for this job. Duties, responsibilities, and activities may change at any time with or without notice in order to meet the business needs of Crumbl.


  • Bachelor’s degree in communications, public relations, media, marketing, or a related field.
  • Experience managing and strategizing for Instagram, Facebook, Twitter, YouTube, TikTok, and other social platforms.
  • Up to date on social trends, able to ideate creative concepts for social content.
  • Able to work in collaboration with team members, including those in other departments.
  • Ability to adapt writing to meet brand voice.
  • High attention to detail.
  • Ability to proofread your own work and catch errors.
  • Strong English writing skills, including familiarity with social media jargon.
  • Ability to multitask effectively.
  • Strong management, problem solving, and decision-making skills.
  • Highly organized and self-motivated.
  • Flexible and adaptable; able to work and thrive in ambiguity.
  • Able to work swiftly and effectively, being able to adapt and pivot with current trends or corporate needs.
  • Familiarity with Slack, Asana, Google Suite, Canva, Dropbox, Meta Business Suite, and social media management tools preferred but not required.

Interested? Learn more and apply here.