The Division of Student Affairs Marketing and Communications Office serves departments within the Division as well as provides support for projects of the Vice President for Student Affairs.

The Marketing and Communications Office delivers clear messages to students and their families as well as on- and off-campus partners. Our student-centered approach to communication uses a combination of compelling visuals, creative media strategies, and integrated marketing efforts. Our goal is to help all Florida State students feel connected and engaged with their campus community.

Under the direction of the Social Media Manager, develops and implements strategies and best practices for social media communication and marketing. Researches industry and aspirational institution best practices to help inform annual calendar and marketing plan. Uses information to provide support to the DSA Marketing and Communications Team. Implements a clear social media calendar with deadlines for colleagues.

Serves as the primary copy writer for DSA social media captions, comments, and scripts. Develops and schedules written and visual content for the Division of Student Affairs social media accounts and for other digital communications as needed. Actively pursues interest stories and posts that can be shared online to promote the Division, including its departments, students, staff, and faculty.

Monitors and responds to comments, messages, and trending topics on all social media networks for reputation and issue management and opportunities for future content. Reports negative feedback to the Social Media Manager and Senior Director, Marketing & Communications. Evaluates digital marketing and communication tactics including performance optimization strategies, and recommendations for improvement. Reports findings regularly to team members and upon request.

Collaborates with Division and campus partners to promote and support Division efforts through paid and organic social media marketing as appropriate. Coordinates with appropriate departments on production scheduling and planning. Supports programs and events by attending various events to create and curate social media content. Assists with special projects as assigned. Assists with photography, videography and video production as needed.

Supervises student employees focused on social media. Offers guidance on content creation, best practices, and training. Helps hire, schedule, and evaluate student employees. Manages and organizes digital files, ensuring that information is properly labeled, stored, and backed up. Stays up to date with the latest trends and technologies in digital media to ensure that work is innovative and audience focused.

Bachelor’s degree and two years of experience; or a high school diploma/equivalent and six years of relevant experience. (Note: a combination of post high school education and experience equal to six years.)

One of the nation’s elite research universities, Florida State University preserves, expands, and disseminates knowledge in the sciences, technology, arts, humanities, and professions, while embracing a philosophy of learning strongly rooted in the traditions of the liberal arts and critical thinking. Founded in 1851, Florida State University is the oldest continuous site of higher education in Florida. FSU is a community steeped in tradition that fosters research and encourages creativity. At FSU, there’s the excitement of being part of a vibrant academic and professional community, surrounded by people whose ideas are shaping tomorrow’s news!