Students from the FSU Center for Hispanic Marketing Communication (HMC) attended the 2013 Association of Hispanic Advertising Agencies’ Conference, on April 29 through May 1, in Miami, Fla. After their positive experiences at the Conference, two Integrated Marketing Communication students, Alejandra Guacaneme and Joana Wong, wrote an article that was published on HispanicAd.com. This website …
CONTINUE READINGTag: fsu center for hmc
COMM grad students’ article about attending AHAA Conference published by HispanicAd.com
Korzenny quoted in Fox News Latino about increasing mobile use among Hispanics
Dr. Felipe Korzenny, director of the FSU Center for Hispanic Marketing Communication, was interviewed by Fox News Latino about the reasons behind the increasing mobile technology use among U.S. Hispanics. He also mentions how research conducted here at Florida State University supports findings that minorities including “Hispanics, Asians, and Blacks all use cell phones about twice …
CONTINUE READINGKorzenny’s blog post cited regarding Hispanic use of mobile technology
A blog post written by Dr. Felipe Korzenny, director of the Florida State University (FSU) Center for Hispanic Marketing Communication, was cited by social media marketer, Joe Kutchera, regarding reasons behind the increasing mobile technology use among Hispanics. Joe Kutchera’s blog post was published on January 16, 2013 and can be found online at: joekutchera.com/2013-the-year-of-mobile-for-u-s-hispanics/ …
CONTINUE READINGComm. grad student's report published by HispanicCMO.com
A report written by Alejandra Guacaneme, a master’s student at the Florida State University (FSU) School of Communication, was published on HispanicCMO.com. The topic covers ‘Branding Opportunities in the Baby Care Industry with Hispanic Moms’. HispanicCMO.com is a platform for Hispanic Marketers to exchange ideas about the challenges in marketing to U.S. Hispanic Consumers regardless of cultural …
CONTINUE READINGKorzennys publish 2nd edition of 'Hispanic Marketing'
Drs. Felipe and Betty Ann Korzenny have published the second edition of their textbook, ‘Hispanic Marketing, Connecting with the New Latino Consumer’. “We decided to work on a new revised and much expanded edition of our ‘Hispanic Marketing’ book because the landscape of marketing and that of the U.S. Latinos has changed dramatically over the …
CONTINUE READING