Dr. Felipe Korzenny, director of the FSU Center for Hispanic Marketing Communication, was interviewed by Fox News Latino about the reasons behind the increasing mobile technology use among U.S. Hispanics.  He also mentions how research conducted here at Florida State University supports findings that minorities including “Hispanics, Asians, and Blacks all use cell phones about twice as much as non-Hispanic whites.”

The article was published on January 25, 2013 and full story can be read online at: latino.foxnews.com/

 

The Center for Hispanic Marketing Communication at the FSU College of Communication & Information was founded by Korzenny in 2004.  This Center is the first of its kind in the United States devoted to educating students and professionals in the field of Hispanic marketing and advertising.  Faculty and students working with the Center are conducting ground-breaking research and serving as an innovative resource for the U.S. Hispanic marketing industry.