FSU researcher finds users influenced by cues when online ordering

Dr. Jinghui (Jove) Hou, assistant professor in the School of Communication, published new research examining cues and food consumption. Hou joined Florida State University faculty last summer. Her research focuses on social and psychological effects of communication technologies effects. Her most recent research study, Can Interface Cues Nudge Modeling of Food Consumption? Experiments on a Food-Ordering Website examined …

CONTINUE READING

State Farm Donates $5K to Center for Hispanic Marketing Communication in Honor of Felipe Korzenny

On the steps of Westcott, State Farm presented a check for $5,000 to the Center for Hispanic Marketing Communication at Florida State University. The donation is the first from a community partner to support the Felipe Korzenny Endowment campaign, which launched in June 2017. Dr. Korzenny is a pioneer in Hispanic market research and the …

CONTINUE READING

Meet Baillie Ward, StartUp Cheerleader at Atlanta Tech Village

Meet Baillie Ward, Communication Graduate in ATL The Basics Name: Ballie Ward Degree: Bachelor of Science in Media Communication Studies Hometown: Alva, FL Current City: Atlanta, GA Job: Marketing Assistant at Benevate Meet Baillie Who do you admire and why? Mark Zeigler – he is truly an inspiration and has been since I first took his class. His passion extends beyond …

CONTINUE READING

Meet Two Time FSU Alumnus, Sean Cooley

Meet Sean Cooley, a two-time alumnus of Florida State University’s Communication Programs The Basics Name: Sean Cooley Degree: Bachelor of Science in Professional Communication and Master of Science in Media and Communication Studies Hometown: Panama City, FL Current City: Tallahassee, FL Job: Communications Manager at Audubon Florida Meet Sean Who do you admire and why? State Rep. David Richardson is one …

CONTINUE READING

Meet NYC Small Business Services Commissioner & Florida State Grad, Gregg Bishop

Meet Gregg Bishop, alumnus of the Integrated Marketing Communication Master’s program and Commissioner of New York City Department of Small Business Services. The Basics Name: Gregg Bishop Degree: M.S. in Integrated Marketing Communication Hometown: Brooklyn, NY Current City: Brooklyn, NY Job: Commissioner, New York City Department of Small Business Services Meet Gregg Who do you admire and why? My mother – …

CONTINUE READING

McDowell Co-Edits Media as Politics in South Asia

Dr. Stephen McDowell, John H. Phipps Professor of Communication and Associate Dean of Academic Affairs, has recently published a new book. McDowell co-edited Media as Politics in South Asia, the first overview of media expansion and its political ramifications in South Asia since the economic reforms in the 1990s. McDowell co-edited the book with Sahana Udupa, professor at Ludwig Maximilian …

CONTINUE READING