CCI Alumna Featured in Adweek’s Creative 100

Posted by Alexandria Delgado on

Ashley Rutstein HeadshotCCI alumna, Ashley Rutstein (’14, M.A. Integrated Marketing Communication, ’12, B.S. Information, Communication and Technology), was featured on Adweek’s Creative 100 list for her TikTok Ad Career campaign. Alongside Rutstein on the list were celebrities such as The Rock, Lil Nas X, Amanda Gorman, and many more.

“I’ve been reading Adweek since I first got into my Information Communication, and Technology (ICT) major at FSU. It’s been such a source of inspiration,” said Rutstein. “To now be included on this incredible list full of some of the best talent in the industry is a huge honor and highlight of my career.”

Adweek is the leading source of news coverage in the brand marketing ecosystem. Each year they celebrate 100 of the industry’s most fascinating creative professionals, never honoring the same person twice. The honorees range from “influential icons to emerging game-changers.”

Rutstein’s TikTok account earned her the recognition. She was classified by Adweek as “TikTok’s Ad Career Queen.” The focus of Rutstein’s account is advertising career advice. It took off in the height of the COVID-19 lockdown, when she began making a few funny videos, hoping to relate to others on life in the advertising industry. Rutstein quickly developed an audience that wanted to make a career of advertising themselves.

“Many of my followers hadn’t even realized that advertising was a possible career path,” said Rutstein. “Since I had picked up so many helpful tips and tricks on my own, I wanted to be a resource for others looking to make their own way into the industry.”Ashley Rutstein Creative 100 Feature

“Ashley’s success is no surprise to me,” said Ebe Randeree, Rutstein’s former instructor and Associate Dean of the College of Communication and Information. “She was instrumental in promoting the ICT major to students when we first launched about 10 years ago.  Her creativity fueled by her passion for reaching audiences was key to our success in engaging new ICT majors on campus.  Once she graduated, her creativity and determination has continued to bring her well-deserved success.”

Congratulations on your accomplishments, Ashley! See more of her work here.