It is not uncommon for students to come to universities undecided about their career interests and majors.

With an open mind and curiosity, their search for a spark of interest in a field often leads to a strong commitment once they’ve found it. Such is the case with Angela Huber.

After talking to a friend about the marketing major at Florida State University, she saw the program as a natural fit.

“Advertising is what originally sparked my interest, I have always loved commercials, ads and thinking about the psychology behind marketing.”

After finishing her undergraduate program, Huber knew she wanted to focus her career on the advertising industry.

“One of my professors in the FSU College of Business told me about the new (at the time) masters in Integrated Marketing Communication. It really sparked my interest because the degree provided courses in everything from advertising to public relations to market research to project management.”

The IMC program helped Huber round out her experience before landing her first advertising job with the Zimmerman Agency in Tallahassee.

“I had an understanding of how all the different parts of the agency worked together and how we needed to communicate to create a cohesive brand message for our clients.”

Fast forward 10 years, Huber has worked across several B2B and B2C positions at organizations including USA Today and ImageWorks Studio. She has recently started a new position at General Dynamics Information Technology, a company that provides information technology (IT), systems engineering, professional services and simulation and training to customers in the defense, federal civilian government, health, homeland security, intelligence, state and local government and commercial sectors.

“I am venturing into a new area of marketing. In my current role as senior marketing manager for talent, I lead marketing recruitment efforts to attract candidates to apply to our open positions. Additionally, I support the division’s employee referral program, along with other internal marketing and communications campaigns.”

Throughout her career, Huber has drawn from her experiences as a Master’s student. Many of the same communications and branding problems she solves were simulated through the project and group work of the program.

For Huber, what started as a spark of interest for commercials and psychology has since developed into a marketing career spanning more than 10 years – a testament to what you can accomplish once you find what inspires you.