Header image for Find the iSchool at iConference 2015

Find the iSchool at iConference 2015

The School of Information is heading for California! iConference 2015 is held this year in Newport Beach, California from March 24-27. Hosted by University of California, Irvine, faculty and students from the School of Information will be representing Florida State at the conference.  Since 2005, the conference has provided forums where professionals, researchers and teachers share their insights on modern information issues like, information behavior, social computing and digital youth, in contemporary society.

Lynnsey Wessenberger, a doctoral candidate at the iSchool, was chosen as a student volunteer for this year’s conference. She designed the program for the Doctoral Colloquium as part of her duties.

You can find iSchool members during the following sessions:


All-Day Workshop 6: Sociotechnical Approaches to Fieldwork and Trace Data Integration
Organizer: Warren Allen


Preliminary Papers 6: Improving the Academy · 26/Mar/2015: 10:30am-12:00pm · Location: Salon E-F
Meeting the Needs of IT Stakeholders in a Northwest Florida State College
Laura I. Spears, Jisue Lee, Chandrahasa Ambaparavu, Marcia A. Mardis, Nicole D. Alemanne, Charles R. McClure

Many studies support the important role that two and four-year college programs can play in certification training and as a gateway to the four-year IT degree. In an effort to determine if one Florida Panhandle community college was delivering its intended IT education goals and meeting the needs of local employers, the researchers performed five comparative analyses that stemmed from the overarching research question, “How do IT program learning outcomes compare to the requirements of IT job postings as well as to IT student and faculty perceptions of what is learned and what is taught?” The results of this study, when contextualized with extant literature, suggest that schools are challenged in aligning curricula with IT employers needs especially in clarifying the value of certifications and obtaining meaningful experiential learning opportunities for students as they manage their education and career pathways.


Preliminary Papers 9: The Other Side of Social Media · 26/Mar/2015: 4:00pm-5:30pm · Location: Salon D
Mysterious Influential Users in Political Communication on Twitter: Users’ Occupation Information and Its Impact on Retweetability
Jisue Lee, Jaewook Ahn, Jung Sun Oh, Hohyon Ryu

This study attempts to examine the effect of user’s self-disclosed identification to measure his influence and activity on Twitter. By looking at the most frequently shared top 1076 tweets written by 250 users during the 2012 presidential election campaign South Korea, we particularly examine the relation between user’s occupation information and the measures of his ‘influence’: the number of followers and number of retweets by others. Influential users in South Korean political communication network on Twitter are classified as one group with self-disclosed occupation information and the other group without that information. User’s occupation information clearly shows the impact on the number of followers for both groups. On the other hand, user group without self-disclosed occupation information has a higher level of producing influential political tweets and wide retweetability over the other group, regardless the small number of followers. It suggests that further study needs to identify other variables that may influence particular user or tweet’s retweetability as an indicator of influence.


Completed Papers 4: Developing Online Interaction • 25/Mar/2015 1:45pm- 3:15pm • Location: Salon A-B
Chair: Warren Allen

“Like a Real Friendship”: Translation, Coherence, and Convergence of Information Values in LibraryThing and Goodreads
Adam Worrall


Poster Session 1 · 25/Mar/2015: 5:15pm-6:15pm · Location: Salon 1-5
eHealth literacy and Cancer Screening: A Structural Equation Modeling
Jung Hoon Baeg, Hye-Jin Park

Many people use the Internet for their health information needs. Individuals searching for health information can bombarded with resources. Some of these resources can me poor or give misinformation. It is important for individuals to be able to understand what resources are reputable and give the most accurate information. eHealth Literacy Scales (eHEALS) were developed to address some of these challenges. This study examined how eHealth literacy (direct and indirect) and affected the eHealth literacy on colon cancer screening test using Structure Equation Modeling (SEM). This study also analyzed what other factors, such as socioeconomic characteristics (SES) and Internet usage, influenced eHealth literacy and the colon cancer screening. The study examined the data of 108 adult participants. Among SES, race has a direct affect on the Internet usage and also a direct affect on the eHealth literacy. However, eHealth literacy does not directly affect on colon cancer screening.

Research Design: Understanding Semantic Relationships in Health Question-Answering Behavior in Social Context
Min Sook Park, Sanghee Oh

This poster introduces a research design focusing on understanding the semantic relationships in socially generated health information in social Q&A. A total of 164,279 questions and 413,900 answers posted during 2013 will be used for text mining and content analysis in this study. This poster explains the process of using the mixed methods for identifying the semantic relationships between major concepts in the questions and the answers.


Colloquium 3: Doctoral Colloquium · 27/Mar/2015: 8:30am-10:00am · Location: Cardiff+Cardiff Patio
Mapping the Social World Boundaries of Interdisciplinary Teams: Processes for Working Across Disciplines
Nicole D. Alemanne

In- and Out-of-Character: The Digital Literacy Practices and Emergent Information Worlds of Active Role-Players in a New Massively Multiplayer Online Role-Playing Game
Jonathan M. Hollister


Poster Session 1 · 25/Mar/2015: 5:15pm-6:15pm · Location: Salon 1-5
Social Approach for Interpersonal Information Behavior Research in Academic Contexts
Jongwook Lee, Gary Burnett

The authors discuss the relative strengths of using the social approach to examine interpersonal information behavior in academic contexts. Many researchers investigating the information activities of scholars, undergraduates, and graduate students have focused on work-related aspects using information seeking behavior frameworks derived from the cognitive approach. However, the cognitive approach suffers from lack of sufficient explanations about interpersonal sources and often regards people solely as intermediaries whose role is limited to providing referral services. Using the social approach, however, allows researchers to explore both work-related and daily life information activities comprehensively and to understand interpersonal sources in a much broader sense. Future work will investigate interpersonal information behaviors in mentoring using the social approach.

A New Framework for Web Credibility Assessment
Wonchan Choi, Besiki Stvilia

This poster reports on a study that used a literature analysis to develop a new, extended conceptual framework for Web credibility assessment. The proposed a framework, named new framework for Web credibility assessment conceptualizes the relationship among the key dimensions of credibility (i.e., trustworthiness and expertise), related measures, and objects of those measures (i.e., source, message, and media) that have been identified in the literature. The framework will be tested through empirical data. In particular, an online survey questionnaire will be developed in accordance with the new framework and distributed to college students for data collection. The outcomes of this study will include the new framework and survey questionnaire that could be used as reusable knowledge resources in development of credibility assessment models in different online contexts.

Determining the User Intent of Chinese-English Mixed Language Queries Based On Search Logs
Hengyi Fu, Shuheng Wu

With the increasing number of multilingual web pages on the Internet, multilingual information retrieval has become an important research topic. While queries are the key element of information retrieval process, mixed-language queries have not yet been adequately studied. This study is to determine the user intents of Chinese-English mixed-language queries submitted to a Chinese search engine, and compares the user intents identified by query content to those identified using additional user behavior data (e.g. clicked results, subsequent queries). The preliminary findings present the distributions of user intents by analyzing query only and additional user behavior data, suggesting a specific searching behavior of Chinese-English mixed-language queries users. The findings of this study could provide useful insights in understanding the searching behavior of Chinese-English mixed-language queries users, and enable web search engines to provide users with more relevant results and more precisely targeted sponsored links.


Poster Session 1 · 25/Mar/2015: 5:15pm-6:15pm · Location: Salon 1-5
HIV/AIDS Question Analysis with Text Mining: Using Concept Maps for Data Analysis and Interpretation
Sanghee Oh, Min Sook Park

This poster reports preliminary findings of a work-in progress project focusing on examining questions regarding HIV/AIDS that people generate in social knowledge spaces, social Q&A. A total of 15,574 HIV/AIDS questions out of 74,665 STD questions posted in Yahoo! Answers were randomly selected and analyzed using text mining. Category maps and concept maps that have been used for interpreting the data from text mining are introduced in this poster.

Using Social Networks for Library Funding Advocacy: A Discourse Analysis of the Save the Miami-Dade Public Libraries Facebook Campaign
Laura I. Spears

In July 2013, the social media campaign, Save the Miami-Dade Public Libraries (SMDPL) sought to influence the Miami-Dade Mayor and County Commissioners to reverse proposed budget cuts and maintain existing library funding levels. This study examines the SMDPL campaign by conducting a discourse analysis of the SMDPL Facebook posts and Twitter account @MIALibraries to examine the public value statements and interactive policymaking process using Moore’s Creating Public Value Theory. Information sharing using social network sites can be important sources of the wishes of a community but may not direct the actions of public officials and can become a source of community conflict. While the use of SNS may be disruptive in disseminating or implementing an unpopular policy that is desired by public officials and may be an inefficient way to obtain consensus, the pursuit of social equity may outweigh the potential obstacles and challenges facing public officials navigating social networks.